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MPC's 'Transforming' to Feature at Silicon Valley Contemporary



Innovative digital artworks with Rob & Nick Carter

MPC's 'Transforming' to Feature at Silicon Valley Contemporary

Last year, MPC collaborated with British artist duo Rob and Nick Carter on six ground-breaking artworks showcased at the Fine Art Society London. The exhibition combined technology and artistry, harnessing cutting edge new media to create sustained engagement with old and modern masters.

The six artworks included four ‘digital paintings’ that come to life before the viewers’ eyes and two bronze sculptures created via a complex 3D modelling and printing process.

A selection of the works have been chosen to feature at Silicon Valley Contemporary, the inaugural art fair in the heart of California's technology industry. The fair places emphasis on the relationship between art and technology in a growing effort to engage the arts patrons of tomorrow.

It is a perfect fit for the artworks, which were created with innovative 3D VFX techniques, a large team of artists and engineers, thousands of man-hours and years of research and development. 

Sir Peter Blake said of ‘Transforming Still Life Painting’ “I was lucky enough to be one of the first people to see this digitally rendered painting...I sat looking at it for some time before I realised that the time of day was changing...I didn't know anything about it or expect it would move. So it was wonderful when I saw the butterfly land on the flower- I hadn’t seen anything like it before: it hadn’t occurred to me that a painting could come alive like this.” 

The fair offers the public an opportunity to see the how the newest technological innovations are impacting art practices around the world. Silicon Valley Contemporary's mission is to create the “next generation” art fair and will feature works from over 50 exhibitors.

The art fair will run from April 10-13. 

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Mill London, Mon, 14 Apr 2014 09:45:12 GMT