The Finishing department at the New York studio of MPC (Moving Picture Company) has announced the addition of veteran finishing artist Tom McCullough. The studio, which has worked on a string of high-profile campaigns for global brands such as Tommy Hilfiger, Tiffany & Co., Louis Vuitton and CoverGirl, has brought McCullough on board to lead the charge as creative director, finishing.
McCullough brings two decades of experience in feature films, commercials and episodic work to MPC. He has worked on campaigns for numerous global brands including Microsoft, Louis Vuitton, BMW, Best Buy, American Express and Coca-Cola, as well as music videos for artists such as Kanye West and Lil’ Kim. His experience also spans into features and episodics, lending his expertise to projects including Marvel’s The Defenders, HBO’s The Wire, and Sex and the City.
Speaking of his arrival at MPC, McCullough said: “I’m looking forward to working with the enormous pool of talent at MPC, leading a department and helping build something exciting,” adding, “I love creating relationships with clients and helping realize their vision. As a flame artist, there is already a great deal of that in the room, but as creative director, I’m looking forward to being involved in the process all the way through from inception to completion.”
“This prominent new addition marks the studio’s commitment to boosting their Finishing capabilities and being at the forefront of the beauty space. As their Finishing work has grown considerably, Tom will be driving these projects forward and pushing them even further,” says MPC’s CEO Mark Benson, adding “His vast experience in both the creative and technical aspects of the industry, as well as his keen eye and incredible versatility, makes him the perfect person for the role.”
MPC’s other US studio has also had a sharp emphasis on their Finishing capabilities. The Los Angeles studio hired renowned artist Claus Hansen as creative director in 2017 to spearhead their team. Hansen has since led significant campaigns at the studio, most recently the Infiniti campaign ‘Konrad’s World’ directed by MJZ’s Craig Gillespie (“I, Tonya”) and the front cover of Vanity Fair’s 25th Hollywood Issue featuring talent such as Chadwick Boseman, Regina King and Rami Malek. The addition of McCullough in New York makes the US studio’s finishing and beauty offering complete.
“Tom is going to be a hugely valuable addition to the team over in New York. With both studios having creative directors fully focused on Finishing, we pretty much have the US covered in that department!” says Claus.
Image: Tom McCullough, creative director of the Finishing department (right) and Claus Hansen, creative director, Finishing in LA (left).