The Mill London
Thu, 12 Jun 2014 13:54:18 GMT
Following the success of last year’s app for the Cannes advertising festival, the team at MPC Creative have re-released Cannesappé for 2014. Collating the most useful info within a simple, intuitive design, the app is a handy guide to the biggest festival on the ad industry calendar.
Once again there will be an opportunity to obtain 'Golden Tickets' to some of the most sought after parties. Simply by tapping the win tickets icon, anyone can be in with a chance to receive an invite for themselves and a friend to one of Cannes’ most exclusive parties, including the shots Cannes Beach Party, Music+Sound International Party, P.I.G./Tantor/TaProd poolside BBQ party and the Biscuit Soirée.
Andre Assalino, Interactive Creative Director at MPC Creative said “We had overwhelmingly positive feedback for Cannesappé 2013, with requests pouring in for a 2014 version. It's a passion project of ours, and with the skills in-house to make it happen, we thought - why not?”
Keeping users in mind, the features have been carefully designed to work both on and offline. Access to essential information such as: detailed street maps, taxi and useful numbers, a detailed event and party calendar and the location of free Wifi spots, are all accessible offline without sucking important data and battery life.
Thought has also been given to additional online features including up-to-date crowd cluster maps. And whether you are attending Cannes this year or not, you can see what everyone else is up to through the social feed, featuring the latest Cannes tweets, pics and video uploads all in one place.
MPC’s Cannesappé for iPhone is now live and available for free on the App Store.