MPC & Spike Lee Slam Dunk for NBA

MPC recently collaborated with Spike Lee and Goodby, Silverstein & Partners on a trio of NBA spots featuring Clippers point guard Chris Paul and New York Knicks legend Bernard King. VFX Supervisor Jake Montgomery and Producer Juliet Tierney led MPC’s VFX team on the efforts, while Mark Gethin handled the color grade.

 

“Disappearing Act” is a showpiece integration of 2D and 3D work in which MPC makes Paul disappear from the court in a cloud of dust and reappear in a restaurant booth where NBA all-timer Magic Johnson and Lakers guard Steve Nash are watching the game. To create the vanishing effect, MPC artists painted Paul out of stock game footage and restored the background, essentially inventing images that had previously been obstructed by the basketball player’s frame. The VFX team also executed a variety of compositing, clean up, and logo removal and replacement duties, while also using 3D technologies, including Maya Fluids and nParticles, to create the complex smoke effects.

 

“First we had to track all of the game footage, and match move a basketball character into each shot to match up with Chris Paul,” explained 3D Lead John Cherniack. “This gave us the ability to emit smoke on different frames and really customize how his movement was inherited into the smoke effect.”

 

“King of New York,” which features similarly intricate reflection replacement, compositing, cleanup, and logo removal, is a trip through Spike Lee’s memories of Bernard King’s epic 60-point performance at Madison Square Garden on Christmas Day in 1984.

 

Client: NBA

Spot Title: “Disappearing Act”, “King of NY”, “Wanda”

Air Date: January 2013

 

Agency: Goodby, Silverstein & Partners

Executive Creative Director: Jeff Goodby

Creative Director: Nick Klinkert

Creative Director: Adam Reeves

Creative Director: Marty Senn

Copywriter: Justin Pedone (“Disappearing Act”)

Art Director: Dustin Blouse (“Disappearing Act”)

Copywriter: Nick Morrissey (“King of NY”) (“Wanda”)

Art Director: Meaghan Oikawa (“King of NY”) (“Wanda”)

Producer: Benton Roman

Executive Producer: Tod Puckett

Director of Broadcast Production: Cindy Fluitt

Account Director: Jason Bedecarre

Account Manager: Janice McManemy

Assistant Account Manager: Heather Morba

Senior Business Affairs Manager: Julie Petruzzo

 

Production Company: Pony Show Entertainment

Director: Spike Lee

Executive Producers: Jeffrey Frankel, Susan Kirson

Line Producer: Fern Martin

DP: Jess Hall

Production Designer: Sarah Frank

 

Editorial: Final Cut

Editor: Stephen Berger (“Disappearing Act”) (“Wanda”)

Editor: Matt Murphy (“King of NY”)

Assistant Editor: Kendra Juul, Chris Amos (“Disappearing Act”) (“Wanda”)

Assistant Editor: Chris Amos (“King of NY”)

Senior Producer: Suzy Ramirez

Executive Producer: Saima Awan

 

VFX: MPC

VFX Supervisor/2D Lead: Jake Montgomery

2D Team: Jake Montgomery, David Hernandez, Lisa Ryan (“Disappearing Act”), Katarina Arroyo (“Disappearing Act”)

3D Lead: John Cherniack (“Disappearing Act”)

3D Artists: William Schilthuis, Nikki Mull, Ian Wilson (“Disappearing Act”)

2D Smoke: Ben Davidson (“Wanda”)

Executive Producer: Asher Edwards

Producer: Juliet Tierney

 

Color Grading: MPC

Colorist: Mark Gethin

 

Mix: Lime

Sound Engineer: Rohan Young

Executive Producer: Jessica Locke

Music: Public Enemy “Get Up Stand Up” (“King of NY”)

 

Sound Design: Stimmung (“Disappearing Act”)

Sound Designer: Gus Koven

 

Music: Rude Muse (“Wanda”)

Composer: David Michel-Ruddy