MPC Keeps Creating Every Pixel in CG During Covid-19 Pandemic

As the Covid-19 outbreak upends timelines and traditions, could this also prove to be a turning point in post- production? Live action shoot cancelled? Why not use CG and animate it instead! 

The global advertising industry is no stranger to disruption and turmoil. The current outbreak of Covid-19, means brands cannot rely on live action shooting. Global creative production agency, MPC, has adapted its business to provide creative solutions remotely and develop new and innovative ways of working with clients using CG. 

MPC is the most awarded creative production studio in the world and it continues to create fresh new content by focussing on innovative creative and improved CG techniques to provide a raft of solutions. 

As many industry shoots are being cancelled or postponed, MPC creative teams are now working remotely helping Ad Agencies and Brands create content in the face of adversity. With most live shoots on hold or cancelled MPC have been creating fully CG content including digital humans, environments, weather systems, characters, animals, food, cars, mobiles and much more. 

Jonathan Davies, managing director at MPC London commented: “I am immensely proud that 95% of our creatives and artists from the London Studio are working remotely. The range of CG, animation and VFX we are working on has never been broader and I hope we continue to provide a degree of normality for our clients, partners, colleagues and the broader industry. I believe the new campaign highlights some of the inspiring and award-winning creative that pushes the boundaries of CG way beyond the live shoot” 

MPC’s new campaign ‘Every Pixel In CG’, highlights the breadth of work which can be delivered 100% in CG.