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MPC Helps Bring the World Together for the Tokyo Olympic Games with Samsung

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RESET directing duo US crafts an epic cinematic journey with The Community

MPC Helps Bring the World Together for the Tokyo Olympic Games with Samsung

As we gear up for a summer of sports MPC has partnered with The Community and director US through RESET to immerse viewers by empowering real emotion and real human connection.

Samsung’s new global campaign demonstrates that it’s our devices that will enable us to be there. Through Samsung, geography dissolves and we become fully immersed in the experience - no matter where we happen to be. Even more importantly, we’re able to be with the people we treasure the most and feel all the emotion of those connections as they play out against the backdrop of the highest level of sport. 

MPC collaborated with directing duo US to craft an epic cinematic journey, featuring people brought together over great distance by Samsung, giving them a spectator experience that’s just like being there. It’s exciting, energetic, and above all emotional. As the film crescendos, feelings of connection, exhilaration, and awe build within our characters, expressed through artful, high-end visual storytelling. 

MPC crafted the stunning VFX visuals including the stadiums and sailboat scenes, Thiago Porto, VFX Supervisor at MPC said: “I wanted to bring the excitement of the summer of sport to the film. For our moments in the stadiums, we created CG crowds and environments that help fully immerse the viewer into the experience. For the outdoor stadium we built in CGI on top of the one we shot to help give it the true size and scale of a physical stadium, we used set extension to make the location more grand and populated it with a crowd that fits with the covid protocols of distancing.”

Alvin Cruz, Senior Creative Director at MPC said: “Creating something with this much detail was incredibly intricate but also lots of fun. US and The Community gave us the opportunity to push the campaign both conceptually and in its execution. Lighting was key to illustrate how the characters became more immersed in the experience - such as the shadows of the boats passing through the classroom, teasing what’s to come.”

Jessie Amadio, VFX supervisor at MPC added: “We’re honoured and humbled to help Samsung, The Community and US tell their story of connection and exhilaration through technology, the premium result is a testament to all those involved. We hope viewers enjoy the magical and passionate experience.”

The campaign shows how our Samsung devices are the catalyst for these immersive moments. They plant the seed, which grows and blossoms until eventually you forget about your surroundings and find yourself emotionally transported to another world. And in the end, it becomes clear that what these devices are actually enabling is the power for people to connect and feel.

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Agency: The Community

Founder & CCO: Jose Molla

VP,  Executive Creative Director: Roger Baran

Executive Creative Director: Marcelo Padoca

Executive Creative Director: Fernando Reis 

Associate Creative Director: Federico Diaz

Associate Creative Director: Juarez Rodrigues

Art Director: Manfred Kruger 

Group Strategy Director: Anthony Mariello

Global Strategy Lead : Ed Tsue

Associate Connections Director: Amilynn Soto

EVP, Global Business Lead Publicis Groupe: Radim Svoboda

SVP, Global Account Director: Vesna Siftar

Senior Brand Lead: Adam Caron

EVP, Head of Integrated Production: Laurie Malaga

SVP, Executive Producer : Scott Kemper

Business Affairs: Priscilla Houlihan


Production Company: Reset

Directors: Us 

President: Dave Morrison

DoP: Albert Salas

EP & Director of Production: Megan Moore

Producer: Robby Mooring


Company: Cabin Edit

Editor: Robert Lopuski

Producer: Mary Stasilli

EP: Adam Becht


Creative Director: Alvin Cruz

Shoot Supervisor: Alvin Cruz, Dan Giraldo

2D Lead: Thiago Porto

3D Lead: Jessie Amadio

Sr. Executive Producer: Camila De Biaggi

Producer: Colleen Valentino

Bangalore Line Producer:   Dipesh Mahesh Gajjarr

Production Coordinator: Stephen Dierks, Jonny Dontchev

Bangalore Production Coordinator: Taruna Sehgal

Concept Design: Roger Hom


2D team: Esther Song, Toya Dreschler, Vivek Gopalrao Tekale,

Bangalore 3D Supervisor: Raju Ganesh S.

Balakrishnan Ramadoss, Saravanan D, Peter Ulukpo, Daryl Bruinsma,
Eldon Snelgrove, Alejandro Taylor, Joe Vitale, Jon Jamison, Kyle Belko,
Scott Winston, Brian Benson, Fabien Coupez, Coche Gonzalez

Bangalore 2D Supervisor: David Rouxel, Silambarasan R P

Design: Matthew Trudell, Nan Wei

3D Team

FX Artist: Madivadanatamilparidy Ramamoorthy, Poornima Rao

Lighting Artist: Amlan Mahapatra, Milan Dey, Trinath Sarkar

Asset Lead: Vaibhav Gupta

Asset Artist: Sumitha D

Matchmove: Ganesh Kumar S, Elangovan Ganeshan, Alif Ashraf,

Avaneetharan Karuppasamy, Konduru Achiraju, Sreenivasa Aditya

Roto: M Vijaya Vishnu, Siripuram Saikiran

MPC London, Thu, 22 Jul 2021 14:20:00 GMT