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MPC Creative Follows Water from Rain to Bottle for FIJI

Creative 208 Add to collection

MPC creative director Michael Gregory makes directorial debut in spots by Wonderful Agency

MPC Creative Follows Water from Rain to Bottle for FIJI
To launch the new FIJI Sports Cap bottle, the Wonderful Agency came up with a compelling creative concept – following a drop of rain that transcends from the clouds high above Fiji as it makes its way down through the pristine environment to showcase the untouched source of the water. The story then transitions with the FIJI Water Sports Cap bottle in action as the athletes hydrate with the new bottle during a physically tough workout.

To bring that idea to life, Wonderful Agency turned to MPC, who’s unique combination of talent, technology and craft made them the right partner to execute this campaign. MPC’s Creative Director Michael Gregory made his MPC directorial debut, directing both spots whilst simultaneously leading his esteemed team of VFX artists for the commercials that will air on primetime television.

Gregory’s vast knowledge and skills in visual effects, combined with his creative vision and unique perspective, made him the perfect director for the spots, as it was essential to seamlessly depict the raindrop’s fast-paced journey through the different environments. MPC was tasked with building the CG water droplet that falls from the sky, reflecting and magnifying the beauty of the scenes shot in Fiji. Gregory explains the strategic process behind the shoot: “It was key to film in low light, cloudy conditions in Fiji. We shot over five days with a drone in the most remote parts of the main island, taking the drone above the clouds and shooting many different angles on the descent, so we had all the textures and plates we needed.”



MPC’s VFX team then got to work. Lead Compositor Oliver Caiden explained: “The raindrop itself was simulated CG geometry that then had all of the different textures refracted through the UV map.” He added: “This process was also applied to the droplet reflections, mapping high dynamic range skies onto the outside, so we could achieve a more immersive and richer effect.”

This process enabled the compositors to animate the raindrops and have full control over motion blur, depth of focus, refraction and reflections, making them as realistic and multifaceted as possible.

The shots were a mixture of multiple plates, matte painting, 2D and CG clouds, ultimately creating a sequence that felt seamless with reality. The spot was graded by MPC’s colourist Ricky Gausis.



The latest FIJI campaign marks a continued partnership between MPC and the Wonderful Agency - they previously handled VFX for Wonderful Pistachios and Wonderful Halos spots - but this latest campaign sees MPC managing the production through from start to finish.

Gregory explains the shift into a directorial role: “Planning the entire production process from start to finish, turning the agency’s creative concept into a film that that everyone is proud of, was key. The collaboration process with Wonderful was great and we delivered two amazing films, knowing that they had complete trust in us every step of the way.”
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Client

Brand: FIJI Water

Post Production / VFX

Post Production Company: MPC

Producer: Nicole Saccardi

Executive Producer: Matt Winkel, Lexi Stearn

Coordinator: Ciaran Birks

Line Producer: Mathan Prabhu

2D Supervisor: Oliver Caiden

Compositor: Rodrigo Jimenez, Sandra Ross, Hector Cabrera, Abhilash A, Rahul Verma, Rajinikanth R, Stalin Balan, Venkata S, Vivek Tekale

CG Supervisor: Josh Hatton

FX: Andy Sheng

Lighter: Annie Zhao

DMP: Rocco Gioffre, Joyett Fernandes, Vamsi Krishna

Animator: Alex Moon

Prep: Abdul Labeeb, Arkhil K.P, Akshay Agrawal, Bruno Roosewelt, M D Karthikeyan, Padma Priya, Suresh Pitchuka

Colour Company: MPC

Colour EP: Meghan Lang

Associate Colour Producer: Damian Winterbottom

Colourist: Ricky Gausis

TK Assist: Tanner Hladek

Colour Producer: Rebecca Boorsma

Production Company

Production Company: MPC Creative

Director: Michael Gregory

Executive Producer: Matt Winkel

Producer: Steven Gould

DOP: Christian Sprenger

Offline

Editor: Billy Sacdalan

Creative Agency

Creative Agency: Wonderful Agency

Chief Creative Officer: Darren Moran

Copywriter: Mike Condrick

Art Director: Jason Fryer

Producer: Corey Bartha, Jamie Glass

President: Michael Perdigao

Director of Integrated Production: Corey Bartha

Digital Producer: Austyn Frostad

Genres: In-camera effects, Visual VFX, Action

Categories: Water, Soft Drinks

MPC LA, Tue, 05 Jun 2018 10:48:49 GMT