To announce their Winter 20 collection, Balenciaga turned to MPC to create a cinematic ‘air, water, fire and earth’ experience which drove innovation at Paris Fashion Week.

The team at MPC worked together with sub to create the 21-minute film inspired by the choreography and dynamism of a fireworks display. The film was featured on a colossal screen at over 1400m square, which gently lowered towards the audience and featured a dynamic range of scenes mirrored in the show floor.

MPC’s role was integral in helping Balenciaga and sub achieve their vision of creating a cinematic experience, connecting both physical and digital worlds that fuses seamlessly fashion, art and technology.

MPC invisibly crafted together sequences using innovative VFX stitchery to create an immersive ‘one shot’ experience. The vast visual scenes flowed from sky, fog, fire and storms to a maelstrom of birds and the crescendo of a lunar eclipse. The film was enhanced by a unique soundtrack by BFRND.

MPC designed and delivered the VFX and grading, led by VFX supervisor, Marcus Dryden and senior colourist, Duncan Russell.