Mon, 27 May 2013 07:00:01 GMT
Dtac, the leading mobile telecommunication company in Thailand, recently launched its new WiFi service. The brand wanted to create a groundbreaking experience to generate positive word-of-mouth and gain new subscribers.
Dtac 'Moving WiFi' is the latest innovation in WiFi hotspots that can move everywhere, offering a free ‘walk and play’ experience.
To show people the power of the world's first 'Moving WiFi', we built the WiFi hotspot devices and then hooked them up to something very mobile – a pet. By attaching the devices to pets, we turned them into walking, free WiFi hotspots.
It's not just a hotspot with a WiFi signal anymore, it's a new kind of hotspot that users can play and interact with.
Click here to see the 'Moving WiFi' case study
Campaign: Moving Wifi
Agency: Creative Juice Bangkok (TBWA)
Product or Service: Dtac Wifi
Chief Creative Officer: Thirasak Tanapatanakul
Art Director(s): Pitha Udomkanjananan and Thirasak Tanapatanakul
Planner: Nuntwarith Thairattana
Account Supervisor(s): Pongsuree Asanasen and Promsant Jithnasilp
Event Organizer: B-Point
Production House: Meour