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Movies Get a Canal+ Makeover for Cannes Film Festival

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BETC creates alternative posters for films including 'Despicable Me 2' and 'Fast & Furious 6'

Movies Get a Canal+ Makeover for Cannes Film Festival

Canal+ is dedicating its new outdoor campaign to movie lovers. 

In recognition of the Cannes Film Festival and the channel's upcoming specially planned quality line-up of cinema programming, BETC Paris created a new series of posters for Canal+ centred on the films the channel will soon be airing. 

The '+' identity of Canal takes on a whole new dimension, becoming the foundations of this graphically minimalist campaign.

The campaign itself will serve as a game for the public, as they will have to decrypt the collection of movie posters. 








Credits 


Brand: Canal+

Agency: BETC

ECD: Stéphane Xiberras

CD: Olivier Apers 

AD: Jordan Lemarchand

Copywriter: Julien Deschamps

Traffic: Coralie Chasset

Production: Sarah Belhadj 


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Categories: Media and Entertainment, TV and Radio

BETC Paris, Tue, 06 May 2014 16:37:28 GMT