BETC Paris
Tue, 06 May 2014 16:37:28 GMT
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Movies Get a Canal+ Makeover for Cannes Film Festival
BETC creates alternative posters for films including 'Despicable Me 2' and 'Fast & Furious 6'
Canal+ is dedicating its new outdoor campaign to movie lovers.
In recognition of the Cannes Film Festival and the channel's upcoming specially planned quality line-up of cinema programming, BETC Paris created a new series of posters for Canal+ centred on the films the channel will soon be airing.
The '+' identity of Canal takes on a whole new dimension, becoming the foundations of this graphically minimalist campaign.
The campaign itself will serve as a game for the public, as they will have to decrypt the collection of movie posters.
Credits
Brand: Canal+
Agency: BETC
ECD: Stéphane Xiberras
CD: Olivier Apers
AD: Jordan Lemarchand
Copywriter: Julien Deschamps
Traffic: Coralie Chasset
Production: Sarah Belhadj
Categories: Media and Entertainment, TV and Radio
BETC Paris, Tue, 06 May 2014 16:37:28 GMT
