In a series of transformational new additions to their leadership team, social media agency Movement Strategy welcomes data and insights specialist Wendy Kong, content head Ed Felix and diversity, equity, and inclusion (DEI) manager Adriana Crawford. This marks an exciting period of growth for the award-winning agency, further strengthening its ability to address client and audience needs in a rapidly evolving social media landscape.
“In just the past year, the world’s relationship with social media has changed so much, not just acting as a communications tool but as a powerful cultural driver,” says Movement Strategy CEO Jason Mitchell. “Talented people like Wendy, Ed and Adriana help Movement and our clients match this rate of change so that we can deliver on our ambitions to build the best brand social media channels.“
Wendy Kong has spent her career at the forefront of data strategy and analysis, helping brands understand and navigate consumer behaviours in digital space. She was formerly the group data strategy director at Droga5 as well as holding various data positions at Ketchum, Initiative and Condé Nast.
As group director, head of data and insights, Wendy will lead a dedicated team of data experts – an integral part of Movement Strategy that goes beyond dashboards and surface-level data to supply brands with deeper, actionable information. She will collaborate with both the new business and brand strategy teams to support overall internal optimisation as well as apply valuable learnings toward campaign initiatives.
“Data can be unwieldy and mean different things to different people. But it can also be a powerful tool in the hands of those who know how to draw out insights,” explains Wendy. “That’s what excites me about this opportunity. I'm looking forward to building out a team with diverse capabilities that will continue to elevate the great work that Movement already does. More than that, I want to be a model for what data can offer in the social space.”
Meanwhile, content head Ed Felix is a natural storyteller with a keen understanding of strategic thinking and creative execution. Over his career, Ed has served as director of content strategy at Conill Advertising, engagement director at Barkley and digital director at Y&R, working with brands like Nationwide, Nestle, and Toyota.
As Movement Strategy’s sr. director, head of digital content, he will be responsible for one of the most crucial parts of the agency’s business, leading engagement managers, digital producers, and more. Working with his team of platform and vertical experts, Felix’s skill set will allow clients to transform brand strategies into social-first moments.
“Every day, our content team acts as ambassadors for some of the most impactful brands in the world,” explains Ed. “I want to help us scale in ways that will take our work to the next level. But most importantly, I want to do that while preserving the values and culture that attracted me to Movement in the first place.”
Lastly, Adriana Crawford is a passionate DEI advocate, focused on creating an equitable and inclusive workplace culture and, in turn, lasting change across the industry. A long time diversity and inclusion consultant, she has spent a decade leading high-performing individuals and teams, streamlining organisational processes, and implementing change management across multiple systems in the public, private and non-profit sectors.
As sr. diversity, equity and inclusion manager at Movement Strategy, she will lead the dedicated DEI committee the agency established in 2019. She will also manage DEI initiatives and communications for the agency, including DEI goals, priorities, audits, and action items across work, internal organisation and marketing.
“As a storyteller, the prospect of working for a social media agency that represents the brands I know and love is really exciting,” says Adriana. “This is a team that’s truly committed to DEI and I hope to bring an empathetic and strategic approach to my efforts here. Even though I’m just starting, having an impact has already been very rewarding.“
Jason adds: “We've more than doubled in size over the past year and that trajectory seems to only be gaining momentum. As social media becomes a larger and more integral part of how brands engage with their audiences, strong leadership across data, DEI and content will help us stay ahead of the pack. I can’t wait to see where their talent takes us.”