Mon, 15 Nov 2021 08:25:00 GMT
Following recent expansions of their data, content and DEI teams, social media agency Movement Strategy continues its growth with the addition of Kimmy Shoval as Head of Influencer Marketing. An enormously talented social marketer in an era that demands more diverse, tailored influencer partnerships, Shoval will help the agency strengthen its offering amid shifting industry and audience expectations.
“Influencer marketing has always been a powerful way for brands to engage with their audiences, but as each new year brings new platforms and communities, it’s increasingly important that brands approach these engagements as true partnerships where the influencers can bring their own ideas and perspectives,” explains Movement Strategy CEO Jason Mitchell. “Kimmy will help us work with brands toward building closer, collaborative partnerships so that they can authentically participate in and enrich these social spaces.”
Shoval was formerly a vice president, group manager of influencer marketing and strategy at PR standout Ketchum, where she helped establish their influencer team, growing the practice from its infancy. There, she led influencer work for clients across industries such as Wells Fargo, Drumstick, Edy's/Dreyers, and Procter & Gamble. Before that, she was responsible for business and client development for IZEA, a platform that connects influencers with brands for partnerships, working with Disney, Nestle and Clorox.
Now at Movement Strategy, Shoval will not only apply her wealth of experience in building influencer campaigns but also help address issues of influencer pay equity and equal representation across cultures, abilities, and more. She is also excited by the rapid evolution of social and its effect on marketing -- specifically the future of short form video where platforms like TikTok and Reels will continue to rise as more influencers learn how to maximize engagement, as well as the rise of shoppable influencer content on platforms like Instagram.
“Movement's vision is to be the agency behind the best brand social media channels. To me that does not just encompass the brands' own channels, but also who they partner with and how they are represented across social media,” says Shoval. “With that in mind, I'm looking forward to leveraging the social-first expertise that Movement Strategy has mastered over the last decade to evolve and elevate influencer partnerships for our clients, to the benefit of both brands and content creators. A social-led influencer approach empowers influencers to create content that is endemic to their channels, while ultimately delivering positive ROI to brands too.”