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Movember: Spot the Signs Shortlisted at 10th Annual Lovie Awards

Awards and Events 97 Add to collection

Campaign from UNIT9 and MATTA shines a light on mental health in men

Movember: Spot the Signs Shortlisted at 10th Annual Lovie Awards

Movember: Spot the Signs has been shortlisted for Branded Content in Advertising for the 10th Annual Lovie Awards.

The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the most prestigious honour in Europe for excellence across websites, online advertising, internet video, mobile & apps and social. IADAS, which selects The Lovie Award Winners, is comprised of Internet industry experts including Musician Imogen Heap, actor and writer Stephen Fry, ‘Father of Wi-Fi’ Vic Hayes, Yann LeCun (vice president and chief AI scientist, Facebook), Anna Rafferty (vice president, LEGO), Iain Tait (executive creative director, Wieden + Kennedy London), Miriam Plon Sauer (strategy director, AKQA), Corinne Vigreux (co-founder, TomTom) and Lauren Laverne (broadcaster), among others. 

This campaign produced by UNIT9 and created by MATTA came out in November 2019 to shine a light on mental health in men. Chances are, a man close to you is struggling with their mental health right now. The signs can be subtle: a friend who’s not sleeping, a colleague who’s lost interest, a man in your family who’s more irritable than normal…but spotting these signs can make all the difference. In fact, it could be lifesaving. 

“Working on the advertising campaign for ‘Movember Spot the Signs’ at the end of last year was very special to me, said UNIT9 director Cleo Samoles-Little – the themes were mental health and being able to start a conversation about it within young men. I was honoured to work on such a poignant project with a beautiful creative and powerful message which really resonated with me as a filmmaker and was for a great cause.” 

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Agency: MATTA 


Executive Creative Director: Matt Campbell 

Production Director: Tom Allwood 

Brand & Strategy Director: Matt Hunt 

Agency Producer: Mike Smith 

Senior Brand & Strategy Manager: Jasmine Absolon 

Junior Brand & Strategy Manager: Lucy Rickett 


Production Company: UNIT9 Films 

Executive Producer: Andrew Davies

Director: Cleo Samoles-Little 

Producer: Harry Starky-Midha 

DOP: Aaron Reid 


Offline Edit: UNIT9 Films 

Editor: Alex Burt 

Grading: The Mill 

Colourist: Alex Gregory 

Sound Studio: Dario Swade 


Client: Movember 

Global Marketing Director: Paul Mitcheson 

Director of Social Impact Campaigns: Mark Sanderson Media & Advocacy Strategy - Social Impact

Genres: People

Categories: Awareness, Corporate, Social and PSAs

UNIT9 London, Fri, 23 Oct 2020 10:28:38 GMT