Movember, the organisation tackling men’s health on a global scale, has directly appointed 72andSunny Amsterdam to help articulate its strategic brand platform and develop its communications strategy as it looks at growing its year-round presence.
With the ultimate goal of preventing men from dying too young, Movember aims to expand its presence - raising awareness of the most pressing issues facing men today and encouraging men to take action in support of themselves and each other.
Simon Traynor, interim CEO, Movember Foundation, said: “We’ve been impressed by 72andSunny’s work in the space of progressive modern masculinity, and their strategic rigour of helping simplify brands to their essence. It’s a true collaboration at an organisational level, and we’re already enjoying the push of challenging one another!”
Stephanie Feeney, executive strategy director, partner at 72andSunny Amsterdam, said: “Movember is so much more than a month and a moustache. We’re thrilled to be working with them to elevate the brand to match the truth of the organisation: a catalytic funder tackling any and everything that affects men’s health. And doing it in a way that only Movember can.”