BBDO New York
Fri, 18 Jan 2019 09:13:00 GMT
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Mountain Dew Goes Big in New Star-Studded Campaign from BBDO New York
UFC fighter Holly Holm, hip-hop trio Migos and DEW NBA player Joel Embiid star in rousing spot directed by Biscuit's Noam Murro
Today, Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours.
The advertising is part of the brand’s long-running 'Do the DEW' campaign and celebrates the power of doing. The rallying cry is 'Let’s do'. It features a star-studded cast including UFC fighter Holly Holm (the first female hero of a DEW ad), Hip-Hop trio Migos, 86-year-old artist Ushio Shinohara, DEW NBA player Joel Embiid and DEW skateboarders Sean Malto and Mariah Duran. It’s a diverse group reflective of those who 'do' and who embrace the power of doing, as well as the range of refreshment options Mountain Dew offers to consumers.
The new 60-second spot - directed by Biscuit's Noam Murro - will debut on Monday during NBA programming on TNT. It will be followed by multiple 30- and 15-second versions. It also features a new track, 'Position to Win', written and performed by Migos.
view more - Creative
Post Production / VFX
2D Artist: Andre Vidal, Christoph Schroer, Molly Intersimone, Sung Eun Moon, Joseph Yoon, Andrew Emmerson, Ting Jung-Hsu, Andrew Emmerson
2D Lead: Keith Sullivan
3D Artist: Jobin Jacob, Charles Lee, Jessica Castillo, Navdeep Singh, Juan Carlos Barquet, Nile Hylton, Yimo Xu, Scott Denton, Scott McGinley, Ryan Federman, Gabriel Kim, John Wilson
3D Lead: Yong Chan Kim
Colourist: Michael Rossiter
Post Production Company: The Mill
Senior Producer: Bugs Russell
Shoot Supervisor: Gavin Wellsman, Adrian Huley, Keith Sullivan
Production Company
Director: Noam Murro
DOP: Phedon Papamichael
Head of Production: Jeff McDougall, Rachel Glaub
Partner: Shawn Lacy
Producer: Jay Veal
Production Company: Biscuit
Production Supervisor: Jennifer Berry
Music
Executive Producer: Ross Hopman
Music Production: duotone
Producer: Gio Lobato
Offline
Edit Assistant: Chris O'Brien
Edit Company: Work
Editor: Stewart Reeves
Executive Producer: Erica Thompson
Producer: Alejandra Alarcon
Creative Agency
Account Management: Jen Layton
Assistant Account Executive: Aaron Cary
Associate Creative Director: Lucas Owens, Sei Rey Ho
Business Manager: Paul Cisco
Chief Creative Officer: David Lubars, Greg Hahn
Creative Agency: BBDO New York
Executive Creative Director: Steve Fogel, Doug Fallon
Executive Producer: Matt Nowak
Managing Director: Mark Cadman
Planning Director: (Group) Chris Cummings, Steve Panawek
Producer: Mike Ritchie
Sound
Audio Mixer: Tom Jucarone
Audio Post Company: Sound Lounge
Genres: People, Music & Sound Design
Categories: Soft Drinks, Energy Drinks
BBDO New York, Fri, 18 Jan 2019 09:13:00 GMT
