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Mountain Dew Goes Big in New Star-Studded Campaign from BBDO New York

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UFC fighter Holly Holm, hip-hop trio Migos and DEW NBA player Joel Embiid star in rousing spot directed by Biscuit's Noam Murro

Mountain Dew Goes Big in New Star-Studded Campaign from BBDO New York

Today, Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours. 

The advertising is part of the brand’s long-running 'Do the DEW' campaign and celebrates the power of doing. The rallying cry is 'Let’s do'. It features a star-studded cast including UFC fighter Holly Holm (the first female hero of a DEW ad), Hip-Hop trio Migos, 86-year-old artist Ushio Shinohara, DEW NBA player Joel Embiid and DEW skateboarders Sean Malto and Mariah Duran. It’s a diverse group reflective of those who 'do' and who embrace the power of doing, as well as the range of refreshment options Mountain Dew offers to consumers.

The new 60-second spot - directed by Biscuit's Noam Murro - will debut on Monday during NBA programming on TNT. It will be followed by multiple 30- and 15-second versions. It also features a new track, 'Position to Win', written and performed by Migos.

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Post Production / VFX

2D Artist: Andre Vidal, Christoph Schroer, Molly Intersimone, Sung Eun Moon, Joseph Yoon, Andrew Emmerson, Ting Jung-Hsu, Andrew Emmerson

2D Lead: Keith Sullivan

3D Artist: Jobin Jacob, Charles Lee, Jessica Castillo, Navdeep Singh, Juan Carlos Barquet, Nile Hylton, Yimo Xu, Scott Denton, Scott McGinley, Ryan Federman, Gabriel Kim, John Wilson

3D Lead: Yong Chan Kim

Colourist: Michael Rossiter

Post Production Company: The Mill

Senior Producer: Bugs Russell

Shoot Supervisor: Gavin Wellsman, Adrian Huley, Keith Sullivan

Production Company

Director: Noam Murro

DOP: Phedon Papamichael

Head of Production: Jeff McDougall, Rachel Glaub

Partner: Shawn Lacy

Producer: Jay Veal

Production Company: Biscuit

Production Supervisor: Jennifer Berry


Executive Producer: Ross Hopman

Music Production: duotone

Producer: Gio Lobato


Edit Assistant: Chris O'Brien

Edit Company: Work

Editor: Stewart Reeves

Executive Producer: Erica Thompson

Producer: Alejandra Alarcon

Creative Agency

Account Management: Jen Layton

Assistant Account Executive: Aaron Cary

Associate Creative Director: Lucas Owens, Sei Rey Ho

Business Manager: Paul Cisco

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Executive Creative Director: Steve Fogel, Doug Fallon

Executive Producer: Matt Nowak

Managing Director: Mark Cadman

Planning Director: (Group) Chris Cummings, Steve Panawek

Producer: Mike Ritchie


Audio Mixer: Tom Jucarone

Audio Post Company: Sound Lounge

Genres: People, Music & Sound Design

Categories: Soft Drinks, Energy Drinks

BBDO New York, Fri, 18 Jan 2019 09:13:00 GMT