Mount Franklin has just released a new summer campaign, focusing on favourite summer moments Australians love - a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the brand platform released last year 'The Nation's Hydration' and continues the light-hearted, quirky tone - this time having a little fun with rhyme.
The campaign via Saatchi & Saatchi New Zealand, aims to capture Aussies when they're out and about. At the centre of the campaign are three digital videos which all feature an unexpected and humorous twist. The activity also features in outdoor advertising, delivering contextual messages that will appear in classic summer spots and popular transport routes. Other touchpoints include radio, social and in-store.
Says Anne Joly, water marketing manager, Mount Franklin: "We are thrilled with the strong results The Nation's Hydration campaign has generated for Mount Franklin. This summer, more than ever, Mount Franklin will be your perfect hydration sidekick and provide Hydration for any Situation."
Says Corey Chalmers, joint ECD, Saatchi & Saatchi: "After successfully introducing 'Mount Franklin' as 'The Nation's Hydration' last year, it's been great fun extending this into the Summer campaign. It's so refreshing to have a client who's prepared to inject a good dose of humour into this category."
CCA Australia - Mount Franklin Water Victoria Fraser - Group Marketing Manager Anne Joly - Marketing Manager Kara Morrow - Senior Brand Manager Vince Lichaa - Brand Activation Manager Bec Lucas - Assistant Brand Manager
Creative Agency: Saatchi & Saatchi New Zealand Corey Chalmers - Executive Creative Director Jordan Sky, Bob Moore & Antony Wilson - Copywriters Jane Oak - Head of Content Nick Bulmer - Business Director David McIndoe - Head of Planning Gina Williams - Strategist Patrick Hancock - Senior Account Director Becky Kusel - Senior Account Manager Tomas Cottle - Motion GFX Rob Flynn - Head of Design
Production Company: Jungle Director - Steven Saussey Executive Producer - Nick Simkins NZ Executive Producer - Yolande Dewey Australian Producer - Sarah Nichols DOP - Russell Boyd VFX - Creature / Lakshman Anandanayagam
Franklin Road Shane Taipari - Sound Designer The Kitchen Creative Simon Lekias - Photographer Zabrina Wong - Producer Cream Studios - Retouchers Capturelab - Retouchersview more - Creative