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Mothership's David Rosenbaum Delivers for Nike

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Latest Spots "Hyperwarm" and "Hypershield" are Result of Direct Collaboration with Client

Mothership's David Rosenbaum Delivers for Nike

 

Director David Rosenbaum of Mothership reunited with Nike to create spots for Nike's Pro Combat "Hyperwarm" and "Hypershield" cold-weather and water-resistant clothing. Working directly with Nike, Rosenbaum conceived three live-action spots (a :30 and a :15 for "Hyperwarm" and a :30 for "Hypershield") that showcase athletes' power and passion which can’t be tamed by the elements. "Hypershield" aired online October 22, and "Hyperwarm" will broadcast in Japan later this fall.
 
 
For "Hyperwarm," Rosenbaum shot Detroit Lions wide receiver Calvin Johnson tearing it up in a cold, empty stadium, flames fueled by the fire inside him ignited by his every move. For "Hypershield," he shot a female athlete focused entirely on her run – undeterred by a violent hurricane and troubles hinted by the track "Stormy Weather." Digital Domain handled visual effects. 
 
Rosenbaum worked directly with Nike, doing weeks of collaborative creative development to bring together the strengths of the product with the goal of the athletes. "These are simple, visual concepts," he said. "It's all about the athletes and how Nike's technology is essentially an extension of their own power and drive."
 
This was Rosenbaum's second experience working with Nike, having conceived and created "Biomorph," the short film that launched Nike’s new shoe technology and earned a 2012 AICP award earlier this year. 
 
Jesse Canright, Global Brand Media Manager at Nike, said, "We had such a great experience working with David, Mothership and Digital Domain on the Nike Flyknit "Biomorph" project; when this project came along we knew they'd be the perfect creative partners. David is a great collaborator and having him working with us to develop the concepts, then taking them through final completion with his Mothership and Digital Domain teams makes everything come together quickly and roll out flawlessly. We’re really happy with how it all came together."
 
Credits for: Nike "HYPERWARM" and Nike "HYPERSHIELD"
 
Directed by: David Rosenbaum
 
Client: Nike 
 
Production by: Mothership
 
Ed Ulbrich: Chief Executive Officer
Scott Gemmell: Head of Production
Tiffani Manabat: Producer
David Rosenbaum: Director
Jeff Cronenweth: Director of Photography
David Goldstein: 1st Assistant Director
Mark Hyatt: Line Producer
Ali Goldstone: Production Supervisor
Josh Asher: Assistant Production Supervisor
Scott Spencer: Gaffer
Greg Mustin: Key Grip
Dan McDonough: 1st Assistant Camera
Aaron Moore: DIT
Steve McHale: Production Designer
Willow Jenkins: VTR
Sarah Dart: Script Supervisor
Susie Carlson: Wardrobe Stylist
Isaac Prado: Make-up/Hair
Mark Iverson: Craft Service
Robert Cymbal: Medic
Bowser : Gang Boss
David Doumeng: Location Manager
Harmony Ross: Production Assistant – Office
Serge Grandin: Production Assistant – Production/Camera Truck
Jay Jay Jaramillo: Production Assistant
Chris Krein: Production Assistant
Yule Owens: Production Assistant
Alex Cruz: Production Assistant
Bill Pomerans: Production Assistant
Kristin Dunn: Production Assistant
 
TALENT:
Calvin Johnson: Self
Joe Udeoji: Double
Leah O'Connell: Self
 
Animation, Editorial & Visual Effects by: DIGITAL DOMAIN
 
Ed Ulbrich: Chief Executive Officer
Scott Gemmell: Head of Production
Tiffani Manabat: Producer
Aladino Debert: Visual Effects Supervisor
Lee Carlton: CG Supervisor
Carla Attanasio: Producer
Cara Farnsworth: Producer
Katryna Shattuck: Coordinator
Kari Heywood: Production Assistant
Colin Woods: Editor
Casey Benn: Generalist
Gideon Vandergrift: Generalist
Bekah Baik: Generalist
Tim Petre: Generalist
Rick Fronek: Generalist
Christian Sanchez: Generalist
Michael Lori: Tracker
Varoujan Aghassi: Tracker
Eugene Colescott: Tracker
Michael DeBeer: Tracker
Rene Segura: Tracker
Sean Hitchcock: Roto Artist
Marcel Caue Martins: Roto Artist
Dawrath Phoue: Roto Artist
Heidrun Haraldsdottir: Roto Artist
Adrian Dimond: Rigger
Jason Mortimer: FX Artist
Ken Jones: FX Artist
Rick Fuentealba: FX Artist
Dark Hoffman: Matte Painter
Rafael Colon: Lead Nuke Compositor 
Chad Buehler: Nuke Compositor
Arthur Argote: Nuke Compositor
Jeff Heusser: Flame Artist
Lisa Tomei: Flame Artist 
Rob Winfield: Flame Artist
 
Color by: Company 3
Colorist: Stefan Sonnenfeld
 
Music by: Beacon Street Studios
Composer: Andrew Feltenstein and Jon Nau
 
Mix by: Beacon Street Studios
Audio Mixer: Paul Hurtubise
Producer: Caitlin Rocklen
 
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lbbonline.com, Fri, 26 Oct 2012 13:24:00 GMT