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Mothership for PAM Spray via DDB SF



Mothership’s David Rosenbaum Mixes Horror and Comedy in the Kitchen for Pam Cooking Spray

Mothership for PAM Spray via DDB SF


Director David Rosenbaum of Mothership reunited with DDB San Francisco to direct a series of spots for ConAgra’s Pam Cooking Spray. Featuring the Ghost of Meals Past – a has-been sticking around long past his welcome – the series of three spots, “Haunted,” “Sheet,” and “Residue Buddy,” began airing October 22. See them here: . Digital Domain handled visual effects.
“DDB had a really great concept – creating a character to embody the residue left behind on pots and pans,” said Rosenbaum. “I saw him as a washed-up stage actor. He once did Shakespeare and now he’s playing a pan in your cabinet. He’s gross and irritating; something you just don’t want to deal with.”
Rosenbaum collaborated with DDB on the script and shot the spot like a horror movie, in a dark kitchen with lighting references from modern thrillers and using minimal camera moves. “We skirted the line with the tone of a horror movie and humor to balance that. These spots are definitely not the typical bright, sparkling kitchen scenes, but the interplay between the ghost and the women keep them light,” he said.
Rosenbaum sought out a character designer from the world of feature film special effects, puppeteer Ian Joiner, to design the sticky monster. “Ian had a really good time creating this character, even sculpting all of the facial poses that Digital Domain then animated,” Rosenbaum explained. 
Rosenbaum shot three different spots: “Haunted,” with the ghostly remains of a meal in a frying pan, “Sheet,” with the “resi-boo” calling out from inside a cabinet, and “Residue Buddy;” a Spanish-language version with a different voice actor in which the ghost speaks and moves at a slightly faster clip, and the husband gets blamed for the shoddy cleanup. There are :30 and :15 versions of each.
Credits for: Pam “Haunted” “Sheet,” “Residue Buddy”
Directed by: David Rosenbaum
Client: ConAgra
Dave Linne: Sr. VP Advertising
Dennis Bannon: Sr. Director Advertising
Patrick Brennan: Sr. Advertising Manager
Laura Puente: Strategic Marketing Manager, Multi-Cultural & Cons Promo
Giuseppe D’Alessandro: Global VP Strategic Marketing
Louis Maldonado: Managing Director
Agency: DDB San Francisco
Lisa Bennett: Chief Creative Officer
Sara Rose: Group Creative Director
Frank Brooks: Director of Production
Jess Manning: Associate Producer
Regina Braun: Art Director
Jim Bosiljevac: Copywriter
Daniel Mabe: Copywriter 
Kristen Barbour: Account Director 
Annalisa Dreese: Account Supervisor
Rachel Arthur: Account Coordinator 
Joanne Matin: Account Supervisor 
Fernando Gomez: Creative Director
Production Company: Mothership
Ed Ulbrich: Chief Executive Officer
Scott Gemmell: EP/Head of Production
David Rosenbaum: Director
Kim Monaco: Line Producer
Alicia Martinez: Production Supervisor
Dana Paris: Assistant Production Supervisor
Todd Kaufman: 1st AD
Brandeaux Tourville: 2nd AD
Lucas Ettlin: Director of Photography
Scott McHale: Production Design
Nra Kudelka: Stylist
Chris Allen: Location Manager
Richard Poulain: Storyboards
Jillian Bach: Woman - Sheet
Tiffany Elle: Woman - Haunted
Yennifer Behrens: Woman - Residue
Mark Adair Rios: Husband - Residue
Lauren Donzis: Girl – Sheet
Jim Connor: VO Artist - English
Animation & Visual Effects by: Digital Domain
Ed Ulbrich: Chief Executive Officer
Scott Gemmell: EP/Head of Production
James Atkinson: VFX Supervisor
Juan Gomez: CG Supervisor
David Ziek: VFX Producer
Cody Shelley: VFX Coordinator
Ian Joyner: Art Director
Daisuke Nagae: Lighter
Brian Creasey: Lighter
Adrian Dimond: Character Rigger
Rick Glenn: Animation Supervisor
Tom St. Armand: Character Animator
Eric Ebling: FX Animation
Jeff Heusser: Flame Compositor
Niles Heckman : Nuke Compositor
Barry Berman: Nuke Compositor
Dave Takayama: Nuke Compositor
Michael Lori: Tracking
Cody Williams: Motion Graphics
Colin Woods: VFX Editor
Editing by: Colin Woods 
Sound Designer: Critical Mass, Tobias Enus 
Colorist: Digital Domain, Jeff Heusser
Music by: Critical Mass, H. Scott Salinas
Sound and Audio Mixing: One Union
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Genres: Visual VFX

Categories: Food, Mon, 05 Nov 2012 20:31:34 GMT