Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Mother’s Vauxhall Idents Are Full of Brilliantly Understated Film References

Creative 2.2k Add to collection

The automotive brand’s sponsorship of Sky Cinema and Channel 5 Movies makes cinematic moments hilariously mundane

Mother’s Vauxhall Idents Are Full of Brilliantly Understated Film References
Vauxhall Motors announces new creative for its sponsorship of Sky Cinema and Channel 5 movies. The campaign aims to reach a young and ambitious British audience and the sponsorship will run for the duration of 2018.
 
As part of the sponsorship, Vauxhall worked with Mother and MediaCom Beyond Advertising to create a set of playful idents that allow the brand to engage with the Sky Cinema and Channel 5 movies audience.  The idents will feature Vauxhall’s full range of vehicles including the ‘SUV family’ of Mokka X, Crossland X and Grandland X, plus the much loved Corsa and Insignia.
 
The idents are inspired by iconic lines from some of the most loved films, putting them into everyday British scenarios, familiar with the Vauxhall brand. Juxtaposing British culture with iconic film language, the sponsorship aims to bring the glitz of movies into everyday situations.
 
Tamas Bator, Communication Marketing Projects Manager for Vauxhall Motors comments: “At Vauxhall we’re all about celebrating everyday life in Britain and this campaign honours that and champions the world’s most revered films. We’re looking forward to working with Sky Cinema and Channel 5 movies and connecting with an audience that holds film as a big passion point.”
 
The creative will run across Sky Cinema and Channel 5 Movies from Saturday May 12th. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Other

Media Agency: Mediacom

Creative Agency

Creative Agency: Mother

Production Company

Production Company: Mediacom Beyond Advertising

Genres: Comedy, People, Idents, Storytelling, Dialogue

Categories: Automotive, Cars

Mother, Fri, 11 May 2018 15:53:38 GMT