Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Mothers to Mothers 'A World Apart'



Martin De Thurah and BBH bring home the threat of HIV

Mothers to Mothers 'A World Apart'

Academy's Martin De Thurah has directed a powerful spot for Mothers to Mothers that brings home the devastating ordeals faced by HIV positive mothers in Africa.


The powerful creative comes from BBH, who have relocated a seemingly distant problem to the developed world, as a pregnant woman suffers a fate experienced by thousands.



Client:  Mothers to Mothers
Title:  A World Apart 
Production:  A+ / Academy Films
Director:  Martin De Thurah 
Producer:  Dom Thomas
DOP:  Lasse Frank  
Edit:  MIkkel E. G. Nielsen with Chris Mitchell @ RockPaperScissors, NYC
TK:  Fergus McCall @ Mill NYC
Post:  Colette Boyle @ Mill LDN
Music:  Pilou (Pierre-Philippe Côté)
Agency:  BBH 
Creatives:  Shelley Smoler & Raph Basckin
Exec.  Creative Director: John Hegarty
Agency Producer:  Michelle Kendrick 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Tue, 26 Nov 2013 14:55:57 GMT