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Mothers to Mothers 'A World Apart'

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Martin De Thurah and BBH bring home the threat of HIV

Mothers to Mothers 'A World Apart'

Academy's Martin De Thurah has directed a powerful spot for Mothers to Mothers that brings home the devastating ordeals faced by HIV positive mothers in Africa.

 


The powerful creative comes from BBH, who have relocated a seemingly distant problem to the developed world, as a pregnant woman suffers a fate experienced by thousands.

 

 

Client:  Mothers to Mothers
Title:  A World Apart 
Production:  A+ / Academy Films
Director:  Martin De Thurah 
Producer:  Dom Thomas
DOP:  Lasse Frank  
Edit:  MIkkel E. G. Nielsen with Chris Mitchell @ RockPaperScissors, NYC
TK:  Fergus McCall @ Mill NYC
Post:  Colette Boyle @ Mill LDN
Music:  Pilou (Pierre-Philippe Côté)
Agency:  BBH 
Creatives:  Shelley Smoler & Raph Basckin
Exec.  Creative Director: John Hegarty
Agency Producer:  Michelle Kendrick 

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lbbonline.com, Tue, 26 Nov 2013 14:55:57 GMT