Mother has created a unique and bold new print and outdoor campaign for Green & Black's Organic Chocolate.
The campaign, which gives each chocolate bar in the range its own alluring persona, is the first by Mother for the brand since it picked up the business last year.
The Butterscotch bar in the range, shown apparently sunbathing, is called ‘The Golden One’ and the Spiced Chilli bar, pictured with strategically placed nipple tassels, is dubbed ‘The Exotic One’. Meanwhile, the Milk chocolate bar is 'The Rich One’, and the Dark 70% bar, ‘The Deep One’.
The aim of the campaign, which carries the strapline is "This is not a chocolate bar", is to highlight the range's depth and variety of flavour and overturn the perception that Green & Black's is dark chocolate only.
There are six different executions, including one showing the entire range of Green & Black's.
The print work will run across national press, weekend supplements and weekly glossy magazines, while the outdoor work will run across six, 48 and 96 sheets in major cities round the UK from March 11th.
The campaign was shot by Swedish photographer Carl Kleiner, also known for his work on the 2010 Ikea Cook Book.