Mother’s first campaign to break for zeebox
Mother’s first campaign for zeebox, the free app that makes watching TV more social, immersive and interactive, launched on the 3 March. The work will break in Sky’s Premiership coverage on Saturday and will be shown across Sky’s primetime channels.
The first work introduces zeebox as TV’s new sidekick in the campaign which is comprised of three 30 second TV spots. In the ads, TV and zeebox are sitting on a sofa together being interviewed. They’re like brothers – one bigger and older, one smaller and younger. The little one (zeebox) is starting to get all the attention and big brother TV is in a bit of a sulk about it.
In the different executions, whatever TV and zeebox are asked about, TV responds childishly even though zeebox only wants to make him better. They bicker on the sofa, arguing about whether zeebox really does anything useful or not. Like brothers, they may fight sometimes, but if push came to shove, they’d be on the same side really. Because zeebox could be the best thing to happen to TV, since TV.
Ernesto Schmitt, Co-Founder and CEO of zeebox said “We're delighted with Mother's work on zeebox: they delivered a unique campaign with distinctive tone of voice in just a handful weeks. Seeing TV and zeebox sit side by side on the therapists' sofa, exploring their relationship with each other, made for a brilliant concept - as well as some very funny ads."
Jacob Wright, strategist at Mother said, “Social TV is a hideous buzzword and no doubt going to lead to all sorts of nonsense apps, services and websites over the next few months. zeebox isn’t one of them – it’s great fun, easy to use and genuinely makes watching TV better. As a brief, it was a joy to work on – an entrepreneurial client with big ambitions, and work that we hope will make Britain fall in love with zeebox.”
zeebox links social media and programme information to live TV viewing and was launched in October last year by Anthony Rose, the developer behind the BBC iPlayer and the former EMI board director Ernesto Schmitt. Mother was appointed to the zeebox brief in January.
Creative Agency: Mother
Art Director: Mother
Agency Producer: Mother
Director: David Gray
Production Company: Station Films NY
Producer: Alexandra Ashton
Post Production: Unit
Audio Post-Production: Unit
DoP: Simon Coull