In light of Mother's Day this Sunday, video analytics specialists Visible Measures have compiled some of the most viewed UK ads in the past 5 years that celebrate motherhood.
1.Fiat - The Motherhood. 13/12/2012. Views: 4,853,594. Agency: Krow Communications
2. IKEA - One Room Paradise. 05/07/2013. Views: 2,169,913. Agency: Mother USA
3. IRN-BRU - Mum. 08/04/2013. Views: 1,709,583. Agency: The Leith Agency
4.British Airways - A Ticket to Visit Mum. 29/07/2013 Views: 1,684,479. Agency: Ogilvy USA
5. L'Oreal Paris - Like Mum and Proud. 12/03/2014. Views: 889,284. Agency: In house
6.Halfords - That's Helpful. 14/04/2011. Views: 792,508. Agency: DLKW Lowe
7. The Body Shop - #DearMum. 17/03/2014. Views: 343,427. Agency: In house
8.Renault - Times Have Changed. 06/01/2012. Views: 307,075. Agency: Publicis Conceil France
9. ASDA - Behind Every Great Christmas. 04/11/2012. Views: 290,704. Agency: Saatchi & Saatchi
10.Hyundai - It's All About the Kids. 28/11/2013. Views 256,543. Agency:Red Bee Media
The top ten popular ads range from those that humorously mock the delights of motherhood such as the crowd pleasing Fiat - The Motherhood, Hyundai - It's All About the Kids and Renault's - Times Have Changed; videos that warm your heart like British Airways - A Ticket to Visit Mum; as well as captured moments that make you thankful for all that mums do depicted in Asda - Behind Every Great Christmas, IKEA - One Room Paradise, Halfords - That's Helpful and L'Oreal Paris - Like Mum and Proud.
Visible Measures used its True Reach methodology and patented video platform to analyse over 8.1 billion video views across the web during 2013. True Reach is the only accredited paid and earned video metric, combining the total viewership of videos related to a campaign throughout the online landscape. True Reach includes the original videos uploaded by the brand and the copies and derivative content uploaded by audiences. Unlike shares, which only show the number of clicks on “share” buttons and not actual performance, True Reach shows the complete performance of a video campaign online.
Visible Measures has tracked over 3 trillion video views, 500 million videos, 16,000 video campaigns since 2005, and sees over 380 million people cross its platform every month.view more - Creative