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Mother Nature Meets Death Metal in This Stunning 'Shot on iPhone' Ad

17/04/2019
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Apple marks Earth Day with film by Camp4 Collective set to Megadeth's 'Last Rites'
Powerful. Stunning. Fierce. There is no force that compares to the sheer power of Mother Nature. From her mighty ocean waves to the electrifying bolts of lightning, to the animals above and below sea, the beauty and unexpected nature of Mother Earth continues to impress and inspire. To put it simply, Mother Earth is one badass mama. 

That’s why this Earth Day, Apple is celebrating Mother Earth's display of natural strength exhibited through stunning Shot on iPhone footage from nine countries around the world, each showcasing a magnificent side of nature. The film entitled, 'Don’t Mess With Mother', launches on Apple’s YouTube channel today and will debut on broadcast television leading up to Earth Day. 

Apple commissioned a skilled group of professional film makers from Camp4 Collective, best known for their winning Sundance Film Festival documentary 'Meru', to capture Earth in all her glory on iPhone XS. Each having a personal passion for preserving and protecting the environment, the team went to painstaking lengths to capture Earth in a way that is only possible with the versatility and mobility of the iPhone. Their admiration and love for nature helped capture the planet in a new light, paying homage to its significant force and stunning beauty. Set to the track 'Last Rites' by heavy metal band Megadeth, the bold imagery and metal music sets an apt edgy tone for the film that emphasises the true power of Mother Earth, while reminding humans to respect her sovereignty. 



Apple has long championed the environment. From powering all Apple facilities with 100% renewable energy sources to finding new ways to reuse valuable device materials with the disassembly robot Daisy, to its 'Make, Not Take' ambition, Apple has always prioritised the protection of our beautiful planet. That beauty is on full display this Earth Day as Apple helps Mother Earth make a bold statement and impress us with the fierceness of her power. 
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