Mother will handle all above the line activity for the brand. The agency was appointed without a pitch and will have no roster agencies. Says Jesus, ‘it’s a leap of faith, but I’m excited about it.’
Neither Robert Saville nor Mark Waites were available for comment.
Jesus has flown in this week from his home in Los Angeles, where he is a cult figure and celebrity. He has been a regular feature on TMZ for the last five years and a chance encounter with him inspired Aerosmith’s Steve Tyler to write the song ‘Street Jesus.’ Snoop Dogg is also a massive fan.