Rock Paper Scissors helps Optimum ditch the distractions
Rock Paper Scissors recently teamed up with Mother to cut a series of four 30-second spots for Optimum. The spots focus on customers dealing with life’s incremental and highly personal challenges without having to worry about their Optimum-provided cable, phone or Internet service.
The new campaign shot by Chelsea director David Gordon Green marks Mother’s first effort for the cable, phone and Internet provider. Editor Carlos Arias assembled the humorous spots, showing frazzled and hapless Optimum customers chasing a rogue pigeon around their living room and trying desperately to kick start their gas grill. One thing neither one has to worry about: the reliability of Optimum’s ultra-efficient and ever-improving communications services.