Mother Launches Optimum Campaign

Rock Paper Scissors recently teamed up with Mother to cut a series of four 30-second spots for Optimum. The spots focus on customers dealing with life’s incremental and highly personal challenges without having to worry about their Optimum-provided cable, phone or Internet service. 

The new campaign shot by Chelsea director David Gordon Green marks Mother’s first effort for the cable, phone and Internet provider. Editor Carlos Arias assembled the humorous spots, showing frazzled and hapless Optimum customers chasing a rogue pigeon around their living room and trying desperately to kick start their gas grill. One thing neither one has to worry about: the reliability of Optimum’s ultra-efficient and ever-improving communications services.

Client: Optimum

Spot Title: “Technology,” “Interruptions”

 

Agency: Mother

CD: Scott Carlson

Art Director: Andre Massis

Copywriter: Scott Hayes

Producer: Jess McMahon

 

Prod Co: Chelsea

Director: David Gordon Green

Producer: Shanah Blevins

 

Editorial: Rock Paper Scissors

Editor: Carlos Arias

Producer: Helena Lee

 

VFX/Conform: Rock Paper Scissors

VFX Artist: Edward Reina

 

Telecine: The Mill

Colorist: Fergus McCall

 

Audio Post: Sound Lounge

Final Mix: Chris Afzal