Mother Launches New Independent Creative Agency in London

A proud Mother can today announce the arrival of new independent creative agency, Other.

Other is a reflection of these unique times; built around the core values of celebrating curiosity, feeding restless minds and cultivating strong opinions. Other exists to find new and interesting ways to help brands and businesses grow and develop now and in the future.  

The agency will be led by a hand-picked team: business leader Paulo Salomao (previously W&K), strategy leader Sarah Oberman (previously Grey London), creative leader Kyle Harman-Turner (formerly Mother) and lead maker Metz Bryan-Fasano (previously VMLY&R).

The agency launches with several new clients, including Bloom & Wild, Europe’s fastest growing direct to consumer flower scale-up; Grundig home appliances, who lead their sector in sustainably conscious and purpose driven products; and The Out, Jaguar Land Rover’s category defining car rental service. 

Other will be located in Redchurch Street and as part of the Mother Family, the agency will report to Global CEO Michael Wall and Mother Founder Robert Saville.

Robert Saville says: “What kept me and my partners going when we started Mother 24 years ago was a simple philosophy about our culture, and a belief that great creativity lives best in an independent environment. 

Now, after the Mother London team have cemented their reputation as one of the best agencies anywhere in the world, sitting at the centre of the family of Mother agencies from Shanghai to LA, we are proud to welcome Other to the family.

Other has a great team with shared values who all bring their own unique way of doing things. Because right now brands, businesses and organisations need great independent creative minds applied to the challenges that face us. There will always be Mother and now there is Other.”

Paulo Salomao says: “The focus of this new entity shouldn’t be on us as individuals, but instead be about the other direction we’re facing together. There’s never been a more important time for independent creative agencies to be helping brands. We can do that by seeing this new world with a bright, innocent energy and be ready to express strong opinions about a brand’s role within it. With independent creativity in our DNA, I’m excited about where we can take the opportunities that cross our path.”