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Mother Goes Fishing for Young's

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Paritzan's Eric Lynne directs 'Smells So Good'

Mother Goes Fishing for Young's

Of all the senses, none trigger emotional memories as quickly or intensly as smell. And there’s little that seems as appetising, brilliantly British and nostalgic as the smell of a chunky piece of breaded cod.


In their latest spot for seafood brand Young’s, Mother have captured the raw and rather childish emotion of catching a whiff of something delicious and wanting it straight away.


Partizan’s Eric Lynne shot the spot – and the American born director found himself also gaining an education of the UK’s regional accent.


The spot was shot in the scenic, but hard to reach, town of Clovelly in North Devon.  


“We’d like the great British public to express to their mums, their dads, their wives and husbands, friends and neighbours, dinner ladies, dogs and shopkeepers, whenever they start to ‘go on’ a bit… ‘juuuuuust give us the fish!’” said Mother. 

Young's Credits:

Art Director: Mother
Producer: Mother
Production Company: Partizan
Director:Eric Lynne
Director of Photography:  Stephen Keith Roach
Composer: Grant Olding, Air-Edel

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Categories: Food, Convenience

Mother, Tue, 08 Oct 2013 09:48:46 GMT