Today marks the launch of the latest campaign for BBC Radio 1 in Ibiza. Developed by Mother Design, the creative aims to capture the spirit of Ibiza - a magical island where, each summer, we leave reality behind to come together in celebration of music.
Using a collage technique, the campaign brings together all the essential elements of the BBC Radio 1 Ibiza experience in a fantastical celebration of the white island. The scenes star the featured artists at Radio 1’s events, with a selection of indigenous wildlife included for good measure - including ubiquitous flamingos complemented by parrots, lizards and flying turtles of various colourful hues.
The campaign will be deployed across owned web and social footprint, and at the events in Ibiza. The season itself aims to bring the best in music entertainment from Ibiza back to the UK, so that many millions more can feel part of the action, and runs 4th to 6th August across FM, DAB, online mobile and via the iPlayer.
Christian Cervantes from Mother Design commented: “Ibiza is the pinnacle of club music, it brings together the best of the global scene onto one of the most beautiful islands in the world. We wanted to reflect and respect this euphoric feeling with the BBC Radio 1 Ibiza campaign. The collage look allowed us to keep the fun of Ibiza, whilst still maintaining a strong visual system that is instantly recognisable.”