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Mother Appoints Head of New Business for New York and Los Angeles

12/07/2019
Advertising Agency
Brooklyn, USA
354
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Alexandra Gardner leaves LA-based Zambezi for new role
Mother has appointed Alexandra Gardner as head of new business for the US. She, alongside Mother US CEO & partner, Peter Ravailhe, will work across Mother’s New York and Los Angeles offices to advance growth opportunities and continue the expansion of the Mother brand in the US. 

“After a long search and many wonderful candidates, Alex emerged as the obvious choice to help lead our continued growth ambitions for Mother in New York and Los Angeles” says Peter. “Her energy, passion, and successful experience will find a perfect home amongst the team as we seek to further broaden Mother’s reach as an independent creative company with new and existing client partners.” 

Alexandra returns to NYC to join Mother. Most recently, she served as director of business development for LA-based Zambezi, where she was responsible for leading several winning pitches including Apple’s music hardware company, Beats. Prior to her work at Zambezi, Alex was the business development director at 72andSunny in Los Angeles beginning in 2015. There, Alex helped win new clients including Uber, Infiniti, eBay, and Coors Light. Previous to 72, Alex was part of the new business team at BBDO NY where she helped lead business development and secured new accounts such as Wells Fargo, CVS, and the entire Bacardi Limited portfolio. She began her career at McGarryBowen NY, where during this time agency wins included clients such as Bud Light, United Airlines and Reebok. She was also part of the team that initiated McGarry’s global expansion to London and Dusseldorf. 

“I am thrilled to join what I consider to be one of the best independent agencies in the industry,” says Alexandra. “Being surrounded by Mother’s exceptionally creative roster of talent leaves me inspired for the next chapter of this agency and my career.” 

While at Mother, Alexandra will be tasked with continuing to drive growth with like minded ambitious clients across Mother’s US agencies as well as Mother Design. 
Gardner’s appointment comes after a year of significant double digit growth and a host of new business wins for Mother, including the global Wrangler business, lead out of Mother in New York, Postmates, which named Mother Los Angeles as its agency of record in April, and Target, who chose to add its Holiday campaign to the existing relationship with Mother New York earlier this year. 

Other clients for Mother in the US include Target, Stella Artois, Marriott International, Virgin Voyages, and Propel amongst others. 
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