Most Read of 2023: AUNZ
Here at Little Black Book, the end of the year is all about celebrating and reflecting the year that has passed.
Our Most Read articles on LBB provide an insight into what the world looked at most for 2023. In Australia and New Zealand it comes to no surprise that sport and our own local celebrities come on top.
The articles below are a brilliant blend of what Australia and New Zealand does right - some wonderful discussions around the industry, and the two countries respectively taking the world by storm with the creative work.
Click through and see the work for yourself… if you somehow managed to miss them
How Thinkerbell and XXXX Celebrated The Queensland Community for State of Origin
A great example of one of LBB’s flagship articles - Behind The Work. A behind the scenes look into the game Aussies love most and the decades old rivalry between states. To have pride in your state is something all Aussies take very seriously. Thinkerbell, the State of Origin and popular beer brand “XXXX” represented that pride brilliantly.
DDB New Zealand Launches Global Campaign to Correct the Internet
In a year where women’s sport was celebrated more than ever before. DDB New Zealand launched a campaign designed to correct search engines of their secret bias.
Uber Eats Launches New “Get Almost, Almost Anything” Campaign
Uber Eats is a brand that is constantly on top. Choosing to combine nostalgia with Tom Felton and his most famous role in Harry Potter and capitalising on the new with Nicola Coughlan and the widely loved Bridgerton, this campaign had something for everyone… well, almost.
Rose Byrne and Bobby Cannavale Front Domain’s New Brand Platform in an Irreverent Take on the Aussie Property Journey
Rose Bryne and Bobby Cannavale… need we say more?
Pepsi Max Launches ‘Tastes Better’ Campaign on International Burger Day with Special Australia
To be Some tongue in cheek is second nature to Australians. This creative campaign took it one step further by attempting to overshadow one popular brand with another.
Justin McMillan and The Inspired Unemployed Partner to Craft the Launch of ‘Inspiré by No. Emploi’
A deep dive into how mateship and creativity can often lead you to the best places.
It Takes Boobs to Show Real Women - Cocogun Didn’t Shy Away
There is no shying away when it comes to creativity in Australia. Cocogun decided to be brave this year in their campaign designed to get people thinking about the everyday language used and the effects it has on those around us.
Andrew Holmes on the Importance of Story Mechanics in the Edit Suite and the Collaborative Process behind His Recent Wins
An example of the impact that LBB has on the industry. Andrew Holmes returned after seven years to expand on his thoughts about the creative process.
Hanging off a Cliff Has Never Been So Chill Thanks to Sweetshop and The Monkeys
New Zealand is known for it’s ability to push the envelope when it comes to campaigns. To have your actors actually hanging off a cliff for a product demonstration is as boundary pushing as it gets.
How DDB and Porsche Brought a 50 Year-Old Video Game Back to Life with Atari
Nostalgia was a huge trend for this year. DDB and Porsche created a throwback to the video game ‘Pong’ and brought it up to date for 2023.
Why the Government of Tuvalu is Recreating an Entire Country in the Metaverse
In the current climate crisis that the entire world is experiencing, it is more important than ever to be creative in which we as a society decide to move forward. Tuvalu, the first digital nation, is one that does just that. It’s revolutionary.
Tim Minchin Celebrates 50 Years of the Sydney Opera House in Epic Musical Tribute
The iconic Sydney Opera House turned 50 this year and Australia celebrated in the one way it knows how - Tim Minchin singing his heart out with a piano.
