senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Mosquito-killing 'Sweaty' Billboard is Helping Fight the Zika Virus in Brazil

20/04/2016
119
Share
NBS teams with out-of-home agency Posterscope to launch panel that attracts and kills the Aedes Aegypti mosquito

The World Health Organization (WHO) recently stated that the Zika virus is a global public health emergency and requires an urgent answer. To help to solve this problem, the advertising agency NBS and the out-of-home agency Posterscope, united efforts to create the Mosquito Killer Billboard, an out-of-home panel equipped with technology that attracts and kills the Aedes Aegypti mosquito.

A device was installed on the panel which emits a solution into the air containing lactic acid – which reproduces the smell expelled by the human sweat – and also CO2, which reproduces human breathing. The combination of these two substances attracts the mosquito at a distance of up to 2.5 miles. To enhance this attraction, fluorescent lights were installed at the base and at the top of the panel, helping to attract the mosquito. As the Aedes flies, on average, 4 feet above the ground, this is an ideal media to capture and kill the mosquito.

All the technology and settings information is available online (http://www.mosquitokillerbillboard.com) under a Creative Commons NonCommercial-Attribution-NoDerivatives 4.0 International. This means that anyone can download and reproduce it in any city of the world.


Agency / Creative
Media
SIGN UP FOR OUR NEWSLETTER
Work from
Macca's Summer_Late Night
McDonald's Australia
02/12/2024
1
0
Macca's Run_Saturday Morning
McDonald's Australia
02/12/2024
1
0
Macca's Summer_Melting
McDonald's Australia
02/12/2024
1
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0