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Morrisons Appoints Instore Comms Agency


Live & Breathe set to handle account

Morrisons Appoints Instore Comms Agency

Live & Breathe has been appointed by Morrisons to a three-year contract to handle its in-store event communications programme following a competitive pitch run by Proxima. The appointment follows the above the line pitch held earlier in the year which saw DLKW Lowe retain the business.
This is the first time that Live & Breathe has been formally retained by Morrisons despite its twelve year ongoing relationship that has seen it handle major initiatives including the launch of clothing range Nutmeg and Fresh Format stores.
Morrisons marketing director, Rebecca Singleton commented: “Live & Breathe is one of our long-standing agency partners and we are delighted to be continuing to work with them. We know they can deliver on the big projects that are so important to our future as a leading retailer. With their support we will be able to enhance the in-store experience for our Customers.”
Kenny Cox, board account director at Live & Breathe said: “At a time when stores are having to work harder than ever to differentiate themselves this is a really exciting pitch to win.  We’ve been specialists in the in-store environment for over twenty years and we relish the opportunity to help make the Morrisons in-store experience an outstanding one.”

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Categories: Business Services, Recruitment, Tue, 05 Nov 2013 16:07:43 GMT