Morphing 'Urban Imprint' Installation Features in MINI Electric Portrait Series

We constantly adapt to the outside world, but how does the outside world, our urban environment, adapt to us? To our motion and action? Created by design firm Studio INI, Urban Imprint is an installation exploring how technology creates our urban environment, recreates and reconsiders it in a way to make it more dynamic and interactive.

The film, directed by Nick & Chloé and produced by Rekorder, portrays Nassia Inglessis – head of the design firm – and her newest art piece at A/D/O in Brooklyn, NYC.

Werner Klemm, CEO of Rekorder, commented: “The philosophy of creating something that matters, concerns and changes the environment we live in to the positive drives the MINI ELECTRIC Campaign and it is something that we, at Rekorder, truly identify with.”

Nassia Inglessis, designer at Studio INI, says: “It’s not just our own curiosity, but we’re actually trying to touch upon experience and needs which are current and currently missing.”

Photos © Nick & Chloé

Behind the scenes © Jonathan Charles