New campaign from Publicis Romania celebrates an untold story
The latest campaign from Publicis Romania for Visa has given one woman the chance to share her story. They found her heartfelt message on the Untold Festival Facebook page and decided to bring it to life with a little help from Morgan Freeman. Untold Festival is one of the biggest festivals in Romania and Visa is one of its partners.
Here’s what the agency had to say:
“You don’t get to experience this every day! It all began with a Facebook comment. The 60 years old Carmen Stanescu from Cluj, one of the biggest cities in Romania, shared a wonderful story through a comment on the Untold Festival Facebook page regarding her experience at the festival along with her young son and her 86-year-old father. Untold is one of the biggest music festivals in CEE, which gathers over 300,000 people each year in Cluj, Romania.
“Carmen’s story caught the attention of many, but with a little help from Visa, she received a special gift. Her story got a voice. But not any voice: THE voice. The actor Morgan Freeman himself narrated her Facebook comment as a sign of appreciation for her beautiful words, also mentioning Romania for the first time in a public speech.”