moremilk Sows the Seeds of Change for Alitex's First Brand Film

moremilkhas partnered again with Alitex to produce their first ever brand film to highlight how it feels to live with their range of glasshouses and paints. Liam Winn, owner of moremilk and the project’s producer and director, was briefed by Alitex to develop the concept.

View the film HERE.

The uplifting film encapsulates the brand’s core values,interweaving six everyday stories of growth to find moments of warmth and commonality. The script was written by moremilk in February but paused during lockdown and then adapted to fit the climate. The three-day shoot eventually took place at the beginning of June with a scaled down four-person crew. 

moremilk producer Liam Winn: “With Covid restrictions it became clear that some parts of our script were no longer viable while other ideas just needed a more practical solution. With the film being more about the people than the product, it was crucial for us to capture moments of closeness between our cast. So we made the decision to find genuine couples and real family bubbles to fill these roles. It was a harder casting process but it paid off, not only by simplifying the shoot process but by giving us some genuinely wonderful on-camera moments.” 

Andy Hancock, sales and marketing director at Alitex:“Having worked with moremilk in the past we knew they understood our values and brand well. When we presented this project to them they totally embraced the concept and knew how to deliver it in a meaningful and authentic way.”

The project was shot on a Sony Venice and edited in-house at moremilk, with audio post at Coda and a grade from MPC.

www.moremilk.tv