Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

moremilk Highlights How Google Cloud Underpins Performance at The FA



moremilk worked with The FA, Google and Bonfire Labs to create the campaign

moremilk Highlights How Google Cloud Underpins Performance at The FA

US production agency, Bonfire Labs, once again commissioned moremilk to handle all aspects of this UK production. With three weeks to prep the project, the shoot days spanned five days throughout September - in London, Manchester and Burton on Trent – with the film returning to San Francisco for post-production.

Working closely with both Google and The FA, moremilk organised the filming of a number of high-profile interviews that highlighted the relationship between the two organisations. Football ‘athletes’ were cast via an agency, with youth football teams and additional performers being street-cast. A reduced unit captured match footage from an England game at Wembley stadium.

The coordination of logistics were challenging. moremilk used two location managers and a core shoot team from London, with local crew and suppliers being used wherever possible.

moremilk producer Liam Winn said: “We brought together a strong team that worked quickly with director Bryan Rawles, shooting multiple interview setups and locations each day with the usual restrictions that come will working with talent. We shot with two cameras throughout, which not only meant we could cross-shoot our interviews but that our lighting and camera teams could leapfrog ahead to prep locations”.  



Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Documentary, Dialogue

Categories: Short Films and Music Videos, Short films

JW Collective, Fri, 06 Dec 2019 10:18:17 GMT