Leading insurer MORE TH>N today announced it is the new sponsor of the popular award-winning Channel 4 game show Deal Or No Deal, hosted by Noel Edmonds. The deal marks MORE TH>N’s first major TV sponsorship in its ten year history.
Game show enthusiasts will see MORE TH>N’s specially created idents on their screens during Deal Or No Deal on weekdays and Sunday afternoons from 1 March 2012. The 5, 10 and 15 second idents will top and tail the show as well as appearing either side of the ad breaks. The MORE TH>N brand will be featured a total of eight times during each show.
The campaign will initially run over a six month period and is designed to heighten MORE TH>N’s brand awareness amongst its target customer base.
Dominic Grounsell, Marketing Director, MORE TH>N, said: “We looked at a number of sponsorship opportunities and felt that Deal Or No Deal offered us the perfect platform to raise awareness of the MORE TH>N brand to a wider audience. Deal Or No Deal is one of the most exciting and successful game show formats UK television has ever seen and we’re delighted to be associated with it.”