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MORE TH>N SPONSORS DEAL OR NO DEAL

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Insurer to Sponsor Popular Game Show

MORE TH>N SPONSORS DEAL OR NO DEAL

 

Leading insurer MORE TH>N today announced it is the new sponsor of the popular award-winning Channel 4 game show Deal Or No Deal, hosted by Noel Edmonds.  The deal marks MORE TH>N’s first major TV sponsorship in its ten year history. 
 
Game show enthusiasts will see MORE TH>N’s specially created idents on their screens during Deal Or No Deal on weekdays and Sunday afternoons from 1 March 2012.  The 5, 10 and 15 second idents will top and tail the show as well as appearing either side of the ad breaks. The MORE TH>N brand will be featured a total of eight times during each show.  
 
The campaign will initially run over a six month period and is designed to heighten MORE TH>N’s brand awareness amongst its target customer base. 
 
Dominic Grounsell, Marketing Director, MORE TH>N, said: “We looked at a number of sponsorship opportunities and felt that Deal Or No Deal offered us the perfect platform to raise awareness of the MORE TH>N brand to a wider audience. Deal Or No Deal is one of the most exciting and successful game show formats UK television has ever seen and we’re delighted to be associated with it.”
 

 

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Categories: Insurance, Finance

lbbonline.com, Mon, 27 Feb 2012 12:54:38 GMT