More Media Adds Content Creator Chaz Smith to its Directorial Roster
Independent film and commercial content studio More Media welcomes popular influencer Chaz Smith to its directorial roster. His first official commercial representation, Chaz brings a deep understanding of how to create entertaining content that taps into the heartbeat of Gen Z culture.
“Great directors know how to make a professional, highly produced, clean final product,” comments Chaz. “While the most popular content creators have a sense of humor that can connect with Gen Z in ways that older generations struggle to. Because I’m in the middle of both of these worlds, I believe I’m able to bring a fresh breath of creativity that merges professionalism with relevant, clean, and unique humour.”
Since his breakout on the Vine app in 2013, Chaz has built a devoted YouTube and social media following with productions that are playful, humorous and have an infectious momentum. Presently, Chaz has over three million followers across YouTube, Instagram, TikTok and Facebook, and as proof of his strong and steady foothold in this arena, continues to grow tens of thousands new followers monthly. This year, Chaz was among the first elite group of 132 content creators chosen from around the world to be selected for the #YouTubeBlackVoices Creator Class of 2021.
The natural born comedian started out by making videos of his own at a young age before studying film theory at the University of Philadelphia, where he explains: “I learned how important intentionality is as a creative tool. If a picture is worth a thousand words, then that means every single aspect of a shot can either aid or harm the telling of a story as a whole.”
One of Chaz’s bigger advertising projects is the music video for “YOU NEED SOME SPICE,” presented by Old Spice, which Chaz wrote, storyboarded, co-directed, and starred in. Initially Chaz collaborated with Old Spice on several smaller brand campaigns on Instagram, then took on larger projects over time. Chaz has also been working on personal projects under the brand CS3CREATIVE, shooting guerrilla-style music visuals with handheld Sony cameras.
Chaz was recently featured by I Am Second, a non-profit, faith-based multimedia movement that shares people's life stories. Over the course of this year, Chaz will also be releasing a YouTube series that mixes between narrative cartoons and traditional story time videos that deal in themes close to Chaz’s heart.
More Media’s youthful and unconventional ethos provides the perfect foundation to foster Chaz’s talents. Speaking to Chaz’s star quality, Stephen Buchanan, executive producer and owner, says: “You cannot watch any of Chaz’s content without it making you happy.”
EP Blaize Saunders also comments: “Content trends rise and fall at a rapid pace, and creators like Chaz are the wave of young talent that can keep up with the sprint.”
Expressing his goal to eventually focus on narrative content primarily, Chaz says: “I’m excited to start working with More Media on anything that challenges me professionally while still allowing my creative freedom with the vision of the final product. I’m more than ready to dive deeper into creating content on a larger scale and start producing some amazing work that’ll touch people’s lives!”
