Mon, 15 Apr 2019 03:23:39 GMT
Sheridan has partnered with Lara Worthington (model, entrepreneur, social activist), Chris Pang (Hollywood actor – Crazy Rich Asians, Charlie’s Angels) and Amrita Hepi (dancer, choreographer, artist) to front the new instalment of the Tonight Makes Tomorrow campaign via TBWA\Sydney.
The first instalment, featuring Lee Lin Chin, Sam Margin, Rosie Tupper, Otis Carey and Steph Claire Smith, reached over 12.1 million Australians.
Says Renee Awadalla, GM of marketing, Sheridan: “Our first ‘Tonight Makes Tomorrow’ campaign saw impressive sales growth for Sheridan. We wanted to build on this with key learnings and insights, to ensure our second instalment built on our early success. For us, it’s important to continue to make people reconsider our quality products in a category where much of what’s on offer looks and feels the same.”
The Tonight Makes Tomorrow campaign focuses on the one thing that Australia’s leading overachievers all have in common – they understand, that the choices you make tonight, can make a world of difference tomorrow.
Whether you’re preparing for the role of your life, expressing yourself through your passion, or focusing your efforts on an impressive goal; the quality of your decisions, ensures the quality of your achievements.
Says Andy DiLallo, CCO, TBWA\Sydney: “Sheridan designs and manufactures their products to meet exacting standards for performance, craft and sustainability. Like Sheridan; Lara, Chris and Amrita all agree that the quality of your sleep tonight, makes tomorrow.”
The campaign includes OOH in Sydney and Melbourne as well as a series of long form, 30, 15 and 6 second online content featuring each of the talent.
Sheridan sheets are available online at sheridan.com.au, Sheridan boutiques, David Jones and other specialty retailers.
Colourist: Yanni Kronenberg
Casting: The Arc Factory
Online: Yanni Kronenberg
Business Manager: Charlie Keeble
Chief Creative Officer: Andy DiLallo
Chief Strategy Officer: Matt Springate
Client Partner: Gemma Rees
Creative Agency: TBWA\Sydney
Creative Director: Steve Hanzic, Nev Fordyce
Director: Lachlan French
DOP: James L Brown ACS
Editor: Lachlan French
Head of Production: Lisa Brown
Media Agency: OMD and NMPI
Photographer: Pierre Toussaint
Producer: Savannah Anseline
Sound Designer: Beau Silvester
Strategic Planner: Kathryn Claughton
Stylist: Maddie McFarlane
PR Agency: The Arc Factory