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More Famous Faces Launch Sheridan's Latest ‘Tonight Makes Tomorrow’ Campaign

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Lara Worthington, Chris Pang and Amrita Hepi front the latest installment TBWA\Sydney's campaign

More Famous Faces Launch Sheridan's Latest ‘Tonight Makes Tomorrow’ Campaign

Sheridan has partnered with Lara Worthington (model, entrepreneur, social activist), Chris Pang (Hollywood actor – Crazy Rich Asians, Charlie’s Angels) and Amrita Hepi (dancer, choreographer, artist) to front the new instalment of the Tonight Makes Tomorrow campaign via TBWA\Sydney.

The first instalment, featuring Lee Lin Chin, Sam Margin, Rosie Tupper, Otis Carey and Steph Claire Smith, reached over 12.1 million Australians.



Says Renee Awadalla, GM of marketing, Sheridan: “Our first ‘Tonight Makes Tomorrow’ campaign saw impressive sales growth for Sheridan. We wanted to build on this with key learnings and insights, to ensure our second instalment built on our early success. For us, it’s important to continue to make people reconsider our quality products in a category where much of what’s on offer looks and feels the same.”

The Tonight Makes Tomorrow campaign focuses on the one thing that Australia’s leading overachievers all have in common – they understand, that the choices you make tonight, can make a world of difference tomorrow.

Whether you’re preparing for the role of your life, expressing yourself through your passion, or focusing your efforts on an impressive goal; the quality of your decisions, ensures the quality of your achievements.

Says Andy DiLallo, CCO, TBWA\Sydney: “Sheridan designs and manufactures their products to meet exacting standards for performance, craft and sustainability. Like Sheridan; Lara, Chris and Amrita all agree that the quality of your sleep tonight, makes tomorrow.”

The campaign includes OOH in Sydney and Melbourne as well as a series of long form, 30, 15 and 6 second online content featuring each of the talent.

Sheridan sheets are available online at sheridan.com.au, Sheridan boutiques, David Jones and other specialty retailers.


Sheridan launches latest instalment of ‘Tonight Makes Tomorrow’ campaign via TBWA\Sydney Sheridan launches latest instalment of ‘Tonight Makes Tomorrow’ campaign via TBWA\Sydney
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Digital Production Company

Colourist: Yanni Kronenberg

Other

Casting: The Arc Factory

Online: Yanni Kronenberg

Creative Agency

Business Manager: Charlie Keeble

Chief Creative Officer: Andy DiLallo

Chief Strategy Officer: Matt Springate

Client Partner: Gemma Rees

Creative Agency: TBWA\Sydney

Creative Director: Steve Hanzic, Nev Fordyce

Director: Lachlan French

DOP: James L Brown ACS

Editor: Lachlan French

Head of Production: Lisa Brown

Media Agency: OMD and NMPI

Photographer: Pierre Toussaint

Producer: Savannah Anseline

Sound Designer: Beau Silvester

Strategic Planner: Kathryn Claughton

Stylist: Maddie McFarlane

Digital Agency

PR Agency: The Arc Factory

TBWA\Sydney, Mon, 15 Apr 2019 03:23:39 GMT