Urban sports are becoming an integral part of urban life. A dynamic and exciting release of energy for busy city residents. An intense lifestyle and a lack of an open spaces has forced people to look for alternative solutions.

Sports enthusiasts are bringing old halls, abandoned squares and left-out spaces, back to life, giving them new meaning/purpose, often completely different from their original ones.

Urban karting, golf, bowling or billiards have been used as spectacular and incredibly entertaining settings for the visual campaign for HMD Global, an exclusive distributor of Nokia smartphones.

Go-kart racing or urban rooftop golf have become great canvas's for the films and photos of this campaign. They show how amazingly the Nokia phones work under dynamic conditions and how the functions of a Nokia phone can be used by town dwelling adrenaline junkies.

The campaign was prepared by the agency Addapter/DDB Group. Moon Films was responsible for the production of the whole campaign. The entire production took place in Warsaw at FSO Warsaw. As part of the campaign, 7 dynamic films and a photo session were created.

Credits 

Directors : Filip Berendt & Ksawery Bajon

DOP : Kajetan Plis

Production Company : MOON FILMS 

Executive Producer: Magda Betlejewska 

Production Manager: Mateusz Pawlukiewicz

Costumes by Ina Lekiewicz

Set Design by Kasia Sikora