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Monteith's & Colenso BBDO Follow No One

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In a new campaign about the West Coast, its people and their passion for brewing great beer

Monteith's & Colenso BBDO Follow No One

Last night Monteith's proudly released its latest campaign that celebrates what people love about Monteith’s from the pioneering spirit of those who first made it there -- across the Southern Alps, or by crossing the deadly Greymouth or Hokitika Bars in order to search for gold -- to the modern day pioneers who still make it there in the form of liquid gold.

Back then there was no one to follow. You made your own way, and carved your own path. And that spirit lives on as fiercely today as it did then.

Dave Openshaw, marketing manager at Monteith’s Brewing Company says, “There’s so much more to Monteith’s than most people know. With a rich history on the West Coast and our innovation hub still there at the brewery in Greymouth, we knew it was imperative to tell the story of not only our past but our ever evolving future, in the pursuit of liquid gold”.
 
The unique west coast landscape features heavily -- you’ll see Karamea, Bruce Bay, Hokitika Gorge, Franz Josef, the legendary and near infamous Blackball Hilton, and of course ‘mecca’ itself: the Monteith’s Brewing Co in Greymouth.

Coupled with the explorers and mavericks who inhabit the place, and make it home, watching it really does work up a thirst. You’ll fancy a brew afterwards.

This is the first part of an integrated campaign set to rollout over the next few months starting with an interactive digital experience that will give one lucky person the keys to the brewery so they can create their own liquid gold.

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Client

Advertiser: Maud Meijboom-van Wel, Nick Rogers, Dave Openshaw - DB

Production Company

Director: Darryl Ward

Producer: Matt Noonan

Production Company: Curious

Music

Composer: Gareth Williams, Human Worldwide

Sound Production: Shane Taipari, Franklin Rd

Creative Agency

Creative Agency: Colenso BBDO Auckland

Creative Chairman: Nick Worthington

Digital Creative Director: Aaron Turk

Executive Creative Director: Andy Blood

Head of Planning: Andy McLeish

Genres: Storytelling

Categories: Beers, Alcoholic Beverages

BBDO Asia, Mon, 13 Apr 2015 02:19:47 GMT