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Montblanc Redefines the Meaning of Success with Help from Spike Lee, Taron Egerton and Chen Kun

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‘What Moves You, Makes You’ from Wieden+Kennedy and SMUGGLER celebrates Montblanc's success and reintroduction into the world of luxury maison

Montblanc Redefines the Meaning of Success with Help from Spike Lee, Taron Egerton and Chen Kun

Launched today, Montblanc’s new global campaign ‘What Moves You, Makes You’ inspires people to express their full potential on their own terms, and celebrates those who have found their own original path to rewriting the codes of success for the 21st century. With the help of three exceptional individuals who are redefining what success means today - writer and director Spike Lee, actor Taron Egerton and singer, actor and writer Chen Kun - the Luxury Maison is set to reintroduce itself to the world.

Created together with Montblanc’s global creative agency Wieden+Kennedy Amsterdam, the campaign highlights authentic stories supporting the idea that following your passion defines you as a person. Leading the campaign are three 60-second brand films capturing the inspiring journeys of award-winning screenwriter and filmmaker Spike Lee with a legacy that has impacted culture in undeniable ways, actor Taron Egerton with an incredible journey ahead of him, and actor and school founder Chen Kun who constantly finds new ways to give back to his community while pursuing his love for creativity.

“With this new campaign, we are engaging with a new global generation of leaders and professionals, inspiring them to achieve their full potential as they journey through a life led by passion. It expresses a new aspiration to live a life where the professional and personal don’t compete with each other, but enrich one another. While at different stages in their careers, the three creative catalysts we are spotlighting are living proof that following what moves you, ultimately leads you to a place of fulfilment and success,” says Vincent Montalescot, Montblanc EVP Marketing.

Blake Harrop, W+K Amsterdam Managing Director, says “For a long time we’ve been fascinated by the changing dynamics in the luxury and fashion industries and by how people discover and interact with iconic brands. Pushing boundaries is in Wieden+Kennedy's DNA, and in Montblanc we feel we've found a partner that embraces both its heritage and the role that creativity will play in its future. We're excited to help new audiences discover more about this incredible brand.”

The new platform and campaign underscores Montblanc’s core belief that everyone can leave a mark; not just by leaving a stamp on their way to success, but enjoying the journey along the way and pursuing endeavours that inspire and excite at every turn. As part of this campaign, Montblanc is introducing ‘Mark Makers’, the passionate doers who pursue what they love and follow intuition over directions. Driven by a higher purpose and a love of what they do, they embody the values of those who are changing the face of what success really means, with their willingness to make things happen paired with the inspirational mind-set that makes them stand out.

With ‘What Moves You, Makes You’, Montblanc is establishing itself as the Maison of Luxury Business Lifestyle. “As a Maison founded by pioneers who set out to create innovative products for those seeking to make their mark in the world, this campaign is in fact an evolved expression of our DNA. The way people work has changed, and priorities and values have shifted, therefore we felt it was time to redefine the codes of success to reflect the changes customers are experiencing,” adds Nicolas Baretzki, Montblanc CEO. “Being a ‘mark maker’ is a different way of thinking. It is no longer about status or reaching the top but it’s about the meaningful, purposeful and enriching journey we take to get there, and the people we impact on our way.”

The integrated campaign rolled out in China and Korea in April and will globally launch, including in France, Germany, UK and the US from August 26th bringing to life the authentic, real stories and unique perspectives of three Mark Makers through a series of films, print, digital, out of home and social content that personify the idea of ‘What Moves You, Makes You’. 

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Chief Executive Officer: Nicolas Baretzki

Executive Vice President Marketing: Vincent Montalescot

Director Brand Communications: Jonah Dolan

Head of Brand Communications: Fabian Kredig

Senior Manager, Brand Communications: Fabian Schmid

Manager, Brand Communications: Yiding Lin 

Manager, Brand Communications: Phillipp Husing 

Global Director Brand Relations: Stephanie Radl

International Brand Relations Manager: Alessia Ascolese


Managing Director: Blake Harrop

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director: Joe Burrin, Bernard Hunter

Art Director: Zeynep Orbay

Copywriter: Macie Soler-Sala, Jake Barnes

Head of Broadcast Production: Joe Togneri

Broadcast Producer: Endy Hedman

Assistant Broadcast Producer: Hayley Vair 

Group Account Director: David Newsome

Account Director: Hannah Heidar, Ramiro Del-Cid, Louise Rahman

Account Manager: Wenwen Zhao,

Head of Planning: Martin Wiegal 

Planning Director: Thom Dinsdale

Head of Comms & Digital Strategy: Danielle Pak

Comms Strategist: Anna Chan

Digital Strategist: Anna Chan

Executive Producer: Maud Klarenbeek

Digital Producer: Soey Lim 

Digital Producer: Iva Pentcheva

Editor: Hiro Ikematsu

Head of Design: Joe Burrin 

Studio Director: Lizzie Murray

Studio Manager: Loes Poot

Lead Designer: Dean Pauley

Studio Artist: Liliya Dru

Studio Artist: Cindy Kouwenoord

Motion Designer: Alex Raybould 

Motion Designer: Laura Calvo 

Project Manager: Lauren Cardoe

Business Affairs: Michael Graves

PR Director: Claire Beesley 

PR Manager: Alice Miskin



Director: Jaron Albertin 

Director of Photography: Mattias Rudh

Managing Director: Fergus Brown

Executive Producer: Sara Wallace

Producer: Nick Fewtrell



Editor: Dominic Leung

Edit Assistant: Joey Henshaw

Audio Post 

AUDIO POST: Wave Studios Amsterdam

Sound Designer/Mixer: Alex Nicholls-Lee, Randall W. Macdonald, Juan Pablo Thummler.


Music Company, Chen Kun: The Collective Studio

Composer, Chen Kun: Jonny Nash

Music Company, Spike Lee: Mr. Pape

Composer, Spike Lee: Jordan Crisp 

Music Company, Taron Egerton: Barney Quinton

Composer, Taron Egerton: Barney Quinton

Post Production 

POST PRODUCTION: Glassworks, Amsterdam

Lead 2D Artist: Kyle Obley

2D Artists: Alexis da Camara, Nils Crompton

Colorist: Scott Harris 

Colour Assist: Luke Osborne

MCR: Andy Kidd, Leonardo Grassi

EP: Chris Kiser

Producers: Mike Pullan, Belen Palos

Jnr Producer: Jamie McCubbin

POST PRODUCTION - DOOH + Social content

Flame Artists: Michael Aveling, Ricky Weisman, Mark Stannard, Stef Peral

Colorists: Phil Hambi, Duncan Russell

Producers: Dave Moore


Photographer: Geordie Wood 

Photography Agency: Webberrepresents 

Photographers Agent: Elle Korhaliller

Production Company 


Executive Producer: Holly Gore

Director of Photography: Mike van Buren

Producer: Davin Singh


RETOUCHING: Hempstead May

Genres: People, Fashion & Beauty, Storytelling, Dialogue

Categories: Accessories, Clothing and Fashion

SMUGGLER, Tue, 25 Aug 2020 11:46:34 GMT