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Monster Launches 'Project You' Interactive Site



BBDO New York create digital experience for job seeking site Monster

Monster Launches 'Project You' Interactive Site

Monster, the worldwide leader in successfully connecting people to job opportunities, today launched Project You, a unique social and digital experience that empowers young millennial professionals to embark on a journey of self-discovery and career improvement. The goal: to help people find better.

Project You takes users through a fact-based survey and then highlights areas where an individual is excelling or has opportunity for improvement and gives expert advice, tailored to the individual, to help address any issues. The journey is fun and enjoyable and takes users through a series of modules that focus on unique areas of individual development. Modules include “Find Your Weak Connections,” a new Facebook application that identifies job opportunities at the places of work of friends, or “What Do Your Words Say About You?” a text analyzer that uses artificial intelligence to help ensure a user’s cover letter sends the right tone to potential employers.

Project You was developed by BBDO New York, Monster’s creative agency partner, in tandem with their digital production partner Modern Assembly and academics Professor Jean Twenge and researcher Brad Smith.

You can view the interactive site here


Agency: BBDO New York

Client: Monster

Title: “Project You”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Senior Creative Director: Scott Ex Rodgers

Copywriter: Jim Connolly

Copywriter: Jaime Schwarz

Art Director: Rich Perusi

Creative Technologist: Sermad Buni


Senior Account Director: Mark Mulhern

Account Director: Alex Woods

Account Executive: Jen Sullivan


Video & Digital Production Company: Modern Assembly

Director/Line Producer: Dan Lubell

Executive Producer: Paul Aaron

Producer: Amanda Schultz

Technology Director: Nick Jonas

Head Designer: Pete Golibersuch

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Categories: Consumer Electronics, Mobile Network

BBDO New York, Wed, 16 Apr 2014 09:11:53 GMT