Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Monster Encourages You to 'Bag' a New Job in Humorous Personified Ad

Creative 263 Add to collection

The recruitment company partnered with MullenLowe U.S., with the spots directed remotely in adherence with Covid-19 restrictions on production

Monster Encourages You to 'Bag' a New Job in Humorous Personified Ad

Monster is inspiring job seekers to get back to work in their own way using work bags, luggage, and backpacks to give voice to job seekers’ feelings in the current 'work' environment in a new marketing campaign created by MullenLowe. In just two months’ time, more than 35 million Americans have found themselves unemployed and feeling the pressure to land a new job. Monster, a global leader in connecting people and jobs, wanted to make a bold statement that would remind candidates that opportunity is out there, and millions of jobs are waiting on its website.

“We wanted to tap into how people were feeling in the current work environment and give them permission to be frustrated and anxious, but also offer a solution to help them work through it,”  said Ben Salsky and Myles Allpress, creative directors at MullenLowe. “The work bags were a way to represent a range of jobs and bring them to life to voice these emotions, adding some levity to a heavy situation. Suddenly you’re feeling for a suitcase tucked away in a closet or a backpack stuck in bed all day, and maybe that makes you laugh. We figured we could all use a laugh at the moment.”

Given the challenges posed by the current production environment, using the bags was a workaround to create some original content. MullenLowe still grounded the work in reality, not letting voice talent know they were playing the role of a backpack or a suitcase, just that they were representing an impacted member of the workforce. The scripts were left ambiguous enough to allow them to work both ways.

The spots were directed remotely in adherence with Covid-19 restrictions on production. The video feed came directly from an Alexa camera into a Zoom meeting led by the MAMA team, with client and agency present.

“We are excited to show Monster as a solution to our universal desire to move forward, and to inspire people to get back out there and find the best fit in our changing workplaces, ” said Jonathan Beamer, CMO of Monster.

The campaign will roll out across TV, radio, and social.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

CHIEF MARKETING OFFICER: Jonathan Beamer

SVP, GLOBAL INTEGRATED MARKETING: Elliott Seaborn

VICE PRESIDENT, BRAND AND MARKETING COMMUNICATIONS: Elizabeth Koplan

BRAND MARKETING MANAGER: Kathryn Majike

AGENCY

EXECUTIVE CREATIVE DIRECTORs: Tim Vaccarino and Dave Weist

CREATIVE DIRECTORs: Ben Salsky and Myles Allpress

SNR ART DIRECTOR: Ian Todd

SNR COPYWRITER: Adam Cote

JR COPYWRITER: Paola Villatoro-Weir

EXECUTIVE INTEGRATED PRODUCER: Brian Smith

ASSISTANT PRODUCER: Abby Cottrill

BUSINESS AFFAIRS MANAGER: Maria Rougvie

ACCOUNT DIRECTOR: Jesse Brandt

ACCOUNT EXECUTIVE: Lia Rivera

STRATEGY DIRECTOR: Lindsay Cardinale

GROUP ACCOUNT DIRECTOR, PUBLIC RELATIONS: Kelly Burke

Production

PRODUCTION COMPANY: World War Seven, Los Angeles, CA

DIRECTOR: MAMA

EXECUTIVE PRODUCER (PRODUCTION CO): Josh Ferrazzano

HEAD OF PRODUCTION (PRODUCTION CO): Megan Pfaffenroth

DIRECTOR OF PHOTOGRAPHY: Pete Thompson

PRODUCTION DESIGNER: Johnny Flanagan

EDITORIAL COMPANY: Cut & Run, NYC

EDITOR: Robert Ryang

ASSISTANT EDITOR: Chrissy Doughty

EXECUTIVE PRODUCER: Ellese Shell

POST PRODUCTION COMPANY: Jogger, NYC

SENIOR PRODUCER: Mike Tockman

SOUND DESIGN COMPANY: Sound Lounge, NYC

SOUND DESIGNER: Marshall Grupp

SOUND MIXER: Glen Landrum

SENIOR PRODUCER: Alicia Rodgers

CASTING DIRECTOR: Alexa Magnotto

Categories: Recruitment, Business Services

MullenLowe U.S., Wed, 17 Jun 2020 08:33:53 GMT