MONO Chosen by Power Home Remodeling for Branding Work
MONO, a dynamic design-driven advertising and branding agency that creates and elevates brands with its unique blend of strategy and creativity, has been chosen by Power Home Remodeling to lead a brand refresh.
Headquartered in the Philadelphia region, Power Home Remodeling is the nation’s largest, full-service, exterior-home remodeler with over 3,500 employees, 18 locations, over one million lifetime customers, and $1 billion in annual revenue. MONO will handle a deep dive into the brand, including extensive research, a refresh of the brand positioning, foundational brand materials, a new website, and the development of a new brand book.
Power Home Remodeling is a dream realization company— believing its purpose is to create positive change in everything the company touches - from customers’ homes, to employees’ lives, to the communities they live and work in. The organization factors the well-being of its customers and employees into every business decision. The company has just been honored as a 2023 Fortune 100 Best Companies to Work For by Great Place To Work and Fortune magazine, which marks its highest ranking to date and sixth year on the list.
Utilising its rigorous strategic and design-first approach, MONO works with clients to deliver innovative and beautifully executed business and creative solutions that focus and reshape their businesses and ultimately drive outsized results.
“We’re so excited to be working with a company that values its customers, its employees, and the communities it serves and is committed to positive change,” said Jim Scott, founder/CEO, MONO. “In 2022, Power Home Remodeling earned $1 billion dollars in revenue without any marketing or advertising, which is incredible. We are thrilled to take that to the next level with this partnership that will help introduce Power to the world at large and ensure that their purpose and mission is reflected in all of the firm’s branding.”
“Power is at an inflection point. We’ve grown organically for 30 years and taken a leadership position within our industry, but now the time has come to build our brand to be as big as our business,” said Kerry McGovern, Senior Vice President of Brand, Power Home Remodeling. “We needed to find a partner who could articulate what makes Power so special to our consumers, to our employees, and to our communities. Resonating with multiple audiences makes this work complex. It was Mono’s belief that ‘Simple Always Wins’ that made them the ideal partner for this work.”
