Academy’s Amanda Boyle shoots a subtle yet surprisingly hard-hitting anti-obesity campaign for health insurance company Blue Cross Blue Shield (BCBS). The campaign comes from Minneapolis-based agency Mono and reveals just how influential parental habits can be.
‘Shopping’ features a young girl filling her miniature trolley with the same junk food items as her mother, while ‘Fast Food’ sees a pair of boys quarrelling over whose father can shovel most burgers and fries, to the shame of the on looking dad.
Production Company: Academy Films
Director: Amanda Boyle
Producer: James Cunningham
Agency: Mono, Minneapolis
TV Producer: Mono
DOP: George Steel
Editor: Steve Jess
Editing House: The Whitehouse, NY