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Mono and Academy Challenge Fast Food Nation

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Anti-obesity campaign for BCBS puts pressure on parents

Mono and Academy Challenge Fast Food Nation

 

Academy’s Amanda Boyle shoots a subtle yet surprisingly hard-hitting anti-obesity campaign for health insurance company Blue Cross Blue Shield (BCBS). The campaign comes from Minneapolis-based agency Mono and reveals just how influential parental habits can be.
 
‘Shopping’ features a young girl filling her miniature trolley with the same junk food items as her mother, while ‘Fast Food’ sees a pair of boys quarrelling over whose father can shovel most burgers and fries, to the shame of the on looking dad.
 



Credits
Production Company: Academy Films
Director: Amanda Boyle
Producer: James Cunningham
Agency: Mono, Minneapolis
TV Producer: Mono 
Creatives: Mono
DOP: George Steel
Editor: Steve Jess
Editing House: The Whitehouse, NY
 
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Genres: People

Categories: Insurance, Finance

Academy Films, Thu, 13 Sep 2012 09:58:29 GMT