Channel 4 - 4Sales
Wed, 01 Jul 2020 09:43:17 GMT
Channel 4 today announces MoneySuperMarket as the new sponsor of the broadcaster’s network film package ‘Film on 4’ from Wednesday 1st July 2020.
The 12 month, multi-million-pound partnership will see the money saving-service sponsor all films aired across Channel 4, E4, More4 and pre-9pm on Film4, as well the extensive collection available to stream on All 4.
The brand’s sponsorship idents will be visible around 2260 films, including this month’s free-to-air UK TV premieres of Film4 Productions’ multi award-winning Three Billboards Outside Ebbing, Missouri and British comedy The Festival from the BAFTA Award winning creators of The Inbetweeners.
The deal was brokered by Channel 4’s in-house Sales team 4Sales and MoneySuperMarket’s media agency MediaCom.
The sponsorship idents have been created by creative and marketing agency ENGINE and feature the star of the brand’s new ad campaign, the Money Calm Bull, in a range of high-jeopardy movie scenarios. Whether he’s in a perilous, antagonising, or just socially awkward situation, the Money Calm Bull remains completely at ease because his bills are under control with MoneySuperMarket.
Rupinder Downie, brand partnerships leader, Channel 4 said: “This significant new partnership with MoneySuperMarket includes a fantastic line-up of some of the most popular and well-known movies, right across our portfolio and comes at a time when we are all staying in and watching TV together more. The Money Calm Bull provides our viewers with a new cue that their favourite film is about to start!”
Mel Stonier, head of brand and brand communciations at MoneySuperMarket said: “MoneySuperMarket is committed to helping people reduce financial anxiety by saving money, we believe that when you’re Money Calm, everything else becomes a bit easier to deal with, and our Money Calm Bull epitomises that – he remains unflappable whatever life throws at him. The partnership with Channel 4 will really bring to life the cool-headedness of the Money Calm Bull for the nation as we settle down to watch our favourite films.”
A MediaCom spokesperson said: “With the launch of the Money Calm Bull we wanted to find the perfect context to help illustrate the calmness and peace of mind that can be found by getting your bills under control. Positioning the totally unflappable Money Calm Bull up against the drama, emotions and adrenaline of the nations most loved films felt like the perfect partnership.”