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MoneySuperMarket Promises to Help You ‘Get Money Calm’

Creative 474 Add to collection

Comedic campaign by Engine features a calming voice over Matt Berry, as well as a new logo and a parachuting cat

MoneySuperMarket Promises to Help You ‘Get Money Calm’
MoneySuperMarket has unveiled a brand transformation campaign designed to propel the company into a future beyond price comparison, where customers can ‘Get Money Calm’ by using a new suite of more proactive and personalised services to monitor, switch and save painlessly on their household bills. 
 
MoneySuperMarket has introduced a new logo and visual identity that will permeate every customer touchpoint - from its website and apps, to its CRM and advertising - while customers will also be able to access new credit monitoring and bill management services, alongside traditional price comparison.   
 
Darren Bentley, chief customer officer at Moneysupermarket Group, said: “Our research showed that 80% of people like to feel in control of their money, but less than 10% would ever claim to feel calm about their finances. Even the most money-savvy among us finds dealing with bills stressful and that’s the insight on which we’ve built our new brand idea.
 
“Our role is to remove the sources of financial anxiety and help our customers ‘Get Money Calm’. That’s the idea behind our new advertising campaign but, more importantly, it will also drive our end-to-end customer experience and our product innovation. We want to offer our customers more clever ways to save a lot by doing very little.”
 

MoneySuperMarket has worked with Engine to create an integrated marketing campaign that spans OOH, radio, press, CRM, social media and editorial content. It launches this Saturday with a 60” TV spot directed by Matthijs van Heijningen, with post-production by the Oscar-winning visual effects company Framestore and a voiceover by actor Matt Berry. 
 
Annie Gallimore, managing director at Engine, said: “We have known from the start of working with the MoneySuperMarket team that if we are truly to deliver on the strategy, then the promise to ‘Get Money Calm’ needs to be reflected in every experience a customer has with the brand - from a piece of advertising, to checking their credit score before applying for a credit card, to running a quote for switching energy - as well as how the brand looks and sounds in its simplest forms. A brand transformation of this scale has taken time and close collaboration with MoneySuperMarket - and this is just the beginning. It’s a real team effort that reflects the way that modern brand-agency relationships can work at their best.”
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Client

Advertiser: MoneySuperMarket

Media Agency

Media Agency: Mediacom

Sound

Sound Engineer: Ben Leeves (Jungle Sound Studios)

Sound Company: Jungle Sound Studios

Offline

Editor: Jono Griffith (WORK)

Creative Agency

Creative Agency: Engine

Executive Creative Director: Leon Jaume & Aaron Goldring (Engine)

Producer: Stefanie Forbes (Engine)

Planner: Adele Aitchison, Liz Baines, Matt Rhodes, Will Sharples, Georgina Murray-Burton (Engine)

Senior Creatives: Tom Evans and Olly Courtney (Engine)

Assistant Producer: Victoria Doran (Engine)

Account Handling: Annie Gallimore, Eve Bui, Archie Tollast, Millie Greenwood, Elise Goodwin (Engine)

Client Consulting: Simon Mutter and Michaela Teare (Engine)

Integrated Project Director: Liz Boothby (Engine)

Head of Art: Grant Parker (Engine)

Designer: Sara Neves (Engine)

Digital Designer: Julie Kay (Engine)

Editor: Imogen Lees

Post Production / VFX

Post Production Company: Framestore

Producer: Christopher Gray

Flame Artists: Tim Osbourne

Colourist: Simon Bourne

Creative Director: Jorge Bares

On-set Supervisors: Jason Farrow

VFX Supervisors: Jules Arnaud

Line Producer: Alexia Paterson

Production Service

Production Service Company: Living Films

DOP: Ruben Impens (Living Films)

Production Designer: Whay Sitthirak (Living Films)

Production Company

Production Company: MJZ

Director: Matthijs Van Heijningen (MJZ)

Executive Producer: Helen Kenny (MJZ)

Producer: Donald Taylor (MJZ)

Head of Production: Lindsay Turnham (MJZ)

Casting: Kwan Patumthip (Living Films)

Animation

Animation Company: Curious Productions

Genres: Visual VFX, People, Dialogue

Categories: Insurance, Finance

Engine, Thu, 14 Mar 2019 11:46:35 GMT