MoneySuperMarket Appoints WCRS as AOR

MoneySuperMarket has announced the appointment of WCRS as its new creative agency.

WCRS won the brief in a four-way pitch process against Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy and will start working with MoneySuperMarket in June.

WCRS impressed MoneySuperMarket with its strategic and creative abilities, and by going the extra mile during the pitch process to get to know the business, its people and its culture, gaining a true insight into what drives the MoneySuperMarket team and customers.

Darren Bentley, Marketing Director at MoneySuperMarket, commented: “We’re at a pivotal moment in the evolution of our business, as we seek to reinvent the price comparison category and the role we play within it. WCRS will be one of our key partners on this journey, helping us to build an even more meaningful relationship with our customers at every brand touchpoint.

“We saw an incredibly high level of creativity and commitment from all the shortlisted agencies, but WCRS stood out because we loved the way they approached bringing our purpose and culture to life and challenged us to think differently about our business. We really enjoyed getting to know the WCRS team throughout the pitch process and we’re looking forward to working together to take our brand in an exciting new direction.”

Annie Gallimore, Managing Director at WCRS, who led the pitch, said: “It’s been a pleasure to work with a client team who are hugely collaborative and massively ambitious for the creative work.  We’re delighted to win against a pitch list of this quality.”